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Rio Rancho, NM: Premiere Cinema 14 Set to Open June 9, 2011

Posted on Wednesday, May 25th, 2011 4:18 PM by Scott Jentsch

Copyright © 2009 Premiere Cinema Corp All Rights ReservedPremiere Cinema Corp. announced plans today for the Grand Opening of the Rio Rancho Premiere Cinema 14 in Rio Rancho, New Mexico on June 9, 2011. The new theater is located at the intersection of Southern and Unser Boulevard, south of the Wal Mart Super Center and behind Starbucks and Chili's.

The theater will feature Digital Cinema Projection systems and 7.1 channel sound systems in all 14 auditoriums.

"We are super-excited to be here," said Matt Kerekes, Premiere's Managing Director who recently moved to Rio Rancho with his wife and two daughters (ages 5 and 7) to take over the reins of the state-of-the-art facility. "I've had the opportunity of operating nice cinemas from New York to Florida for different companies but nothing like this one," he said. "The features, the technology, the attention to detail . . . this is really a remarkable complex; Rio Rancho deserves the best and they're getting it for sure."

As part of the Grand Opening celebration, they will be offering guests free movies all day, starting at 11:30am. The movies being shown will include Academy Award nominees, such as True Grit, The King's Speech, Toy Story 3, The Fighter, Inception, Black Swan, The Social Network, 127 Hours, and Winter's Bone.

Later that night, the theater will be playing midnight showings of current releases, including Pirates of the Caribbean: On Stranger Tides, Kung Fu Panda 2, The Hangover Part II, and X-Men: First Class. Also playing that night will be Steven Spielberg's new action movie, Super 8, which officially opens in theaters the following day.

(The exact lineup of movies may change without notice)

We'll have the theater's showtimes for its first full day of business, so keep an eye on the Showtimes page for updates, and be sure to add this theater to your Favorite Theaters to make it easy to find!

The area will have another theater when the proposed Century-branded movie theater is opened just two miles south of the Premiere Cinema's location in The Village at Rio Rancho. That 12-screen project was announced by Cinemark last July with an anticipated May opening date. Since Cinemark's web site does not mention this project on its Grand Openings page, it is unknown when it will open.

Premiere Cinemas Corp. owns and/or operates 20 other locations in Alabama, Florida, and Texas.

The full press release from the company appears below.

Press Release

May 25, 2011

Rio Rancho, NM - Premiere Cinema Corp. has announced the dates for its grand opening and "open house movie event" of the new Rio Rancho Premiere Cinema for June 9th, and it includes free movies for everyone in attendance!

The theatre which has been in the works at the intersection of Southern & Unser Boulevards since September represents the return of movies to Rio Rancho. The City has been without a movie theatre to call its own since the closing of the Village Twin in the nineties.

"We are super-excited to be here," said Matt Kerekes, Premiere's Managing Director who recently moved to Rio Rancho with his wife and two daughters (ages 5 and 7) to take over the reins of the state-of-the-art facility. "I've had the opportunity of operating nice cinemas from New York to Florida for different companies but nothing like this one," he said. "The features, the technology, the attention to detail . . . this is really a remarkable complex; Rio Rancho deserves the best and they're getting it for sure."

The location at Southern & Unser was selected for the project back in 2010 due to its presence at one of Rio Rancho's largest intersections and multiple means of ingress and egress to the major thoroughfares. The cinema is located directly south of Wal Mart Super Center behind Starbucks, Chili's and other restaurants including a new Five Guy's Burgers. Premiere's towering all-stadium-seating megaplex can be seen from miles coming from almost any direction and represents a milestone for Rio Rancho's progress and evolution. The theatre initially is opening with 14 screens and is expandable with additional screens including enhanced large-format auditoriums. The site currently has 661 parking spaces, which exceeds the parking stalls required by code by 25%.

"What's exciting is that we don't have to leave town for entertainment now," said Rio Rancho's Mayor, Tom Swisstack. "This is something that has been missing in our City for a long time."

Tentative opening events to commemorate the opening of the new entertainment complex have been scheduled as follows:

THURS - JUNE 9th - OPEN HOUSE and FREE MOVIES ALL DAY - DOORS OPEN AT 11:30 a.m.**

"Our FREE MOVIE event on Thursday is to give area residents a 'sneak preview' of their new theatre," said Mr. Kerekes. "We're bringing in the Oscar-nominated movies for Best Picture from this past year and scheduling show times sets all day which I'm personally excited about because I didn't have a chance to see all of them." The preliminary lineup of Best-Picture Nominees to be shown during this event include the following:

"True Grit" "King's Speech" "Toy Story 3" "The Fighter" "Inception" "Black Swan" "Social Network" "127 Hours" "Winter's Bone"

All features are presented in Premiere's exclusive 100% digital projection and 7:1 surround sound format, both Premiere 'exclusives' in the Albuquerque area. The concession stand will be open for business with all-beef hot dogs, chili/cheese/jalapeno nachos, fresh hot popcorn popped hourly, ice cold soft drinks and ICEE frozen beverages, crisp pickles, your favorite selection of candy, and a Premiere all-time favorite "Dippin Dots" ice cream, "The Ice Cream of the Future".

THURS - June 9th MIDNIGHT (12:01 a.m.) - SPECIAL MIDNIGHT MOVIES AND WORLD PREMIERE EVENT

Then, doors re-open at 11:15 p.m. for special midnight screenings of new Hollywood movies including the following:

"Pirates of the Caribbean on Stranger Tides" "Hangover 2"

"X-MEN First Class" "Kung Fu Panda 2"

-PLUS-

A special World Premiere Event of Steven Spielberg's highly-anticipated

"Super 8"

Please check Premiere's website at www.pccmovies.com for specific movies and show times including prices, policies and advance ticket sales.

FRI - JUNE 10th - DOORS OPEN AT 10:30 A.M. - FIRST FULL DAY OF BUSINESS!!!

"It will be a great time," said Mr. Kerekes, "I think area residents will be pleased."

**IMPORTANT INFORMATION. Check website for published show schedules to be run throughout the day. Guests are admitted on Thursday's FREE MOVIE EVENT on a first-come-first-served basis; seating is limited and guests must check in at the box office to select their free movie and receive their admission tickets; no entry without free admission ticket. Children under 17 not admitted to R-rated features unless accompanied by parent or guardian; no exceptions. No cameras or filming equipment of any kind are ever allowed on premises. Cell phones and pagers must be silenced during feature presentations. Disruptive patrons will be removed. MPAA Ratings and posted policies are enforced consistently. Assistive listening systems available for hearing-impaired guests; special assistance available for guests in wheelchairs. Premiere is an equal opportunity employer.



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