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|Home: BigScreen Journal - Del Mar, CA: UltraStar Flower Hill Cinema Closes|
The UltraStar Flower Hill Cinema in Del Mar, California has closed its doors as of the weekend of June 24, 2011.
After doing some research, it appears that the theater's lease was not renewed by the landlord of the Flower Hill Promenade, the shopping center in which the theater was located. The center is undergoing a revitalization effort which will "...add new shops, boutique office space, a parking structure tucked into the hillside and a Whole Foods market. The revitalization will also refresh the existing shopping center and its collection of unique boutiques and locally-owned shops."
According to a document on the center's web site:
Why have you eliminated the movie theaters?
The most frequently heard concerns from the community during our research was the generation of more traffic. Close to that was concern about parking. Theaters generate significantly greater traffic and require more parking than many other retail uses. Those were the major considerations in making the decision not to renew the UltraStar lease. UltraStar, fortunately, has another theater complex just one exit up the road at Del Mar Highlands. While earlier plans envisioned renovating the theater, there were critics that referred to the theaters as "attractive nuisance," that attracted noisy teens, late night traffic and car noise and other negative impacts.
Fortunately for moviegoers in the area, the UltraStar Del Mar Highlands 8 is located less than a mile away.
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