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Christie is the Official Digital Projection Sponsor of the Toronto International Film Festival®, Celebrating Age of Digital Cinema

Posted on Friday, August 25th, 2006. Last Updated on Friday, August 25th, 2006 5:05 PM by Scott Jentsch

The film projection and Digital Cinema company Christie has announced that they are the exclusive supplier of Digital Cinema projectors for the Toronto International Film Festival this year, which is being held from Sept. 7th - Sept. 16th.

How does this factor into what happens in your local movie theater, you may ask? In my opinion, it's yet another sign that Digital Cinema is ready for prime time, and it's going to be coming to a theater near you.

While providing less resolution than film is capable of, it forgoes many of the problems associated with film, such as scratches, dropouts, and bob and weave (where the picture dances around either horizontally or vertically, or both). On top of that, many moviegoers never see the full capability of  film because of poor equipment, incapable staff, or poor quality prints. (What the studio folks in L.A. see and what you and I see in the local multiplex are usually not the same prints)

For more information about Digital Cinema, please read our Help document "What is Digital Cinema Projection?" 

Press Release

Christie CP2000 Digital Cinema ProjectorCYPRESS, CA – (August 22, 2006) – Christie, a major provider of visual solutions for business, entertainment and industry, is the exclusive supplier of Digital Cinema projectors for the 31st Toronto International Film Festival® (TIFF), September 7 – 16, 2006. Christie will provide the Festival with digital projectors which will screen over eighty digital titles over the course of the Festival. Among the projectors to be featured are Christie CP2000 Digital Cinema projectors – the projector of choice for studios, exhibitors and post production houses around the world.

The Toronto International Film Festival Group (TIFFG), which organizes the annual TIFF has earned a reputation as a leader not only within the Canadian film industry but also on an international level. TIFF offers filmmakers at all levels of accomplishments an unprecedented opportunity for exposure to international media, distributors, producers and buyers, making it one of the most important film festivals in the world. With over 80 percent of the movies making their world or international premieres at TIFF, industry observers consider the Festival an early barometer for new directions in cinema.

“The Toronto International Film Festival once again confidently sets the standard for exceptional digital presentation through its long standing partnership with Christie Digital Systems, the front runner in Digital Cinema projection worldwide. We greatly value our relationship with Christie and will take their leading edge technology into more Festival venues this year than ever before,” noted Natalie Lue, director of operations and theatres, TIFFG.

“Digital technology is the future of our industry. The number of entries we received from directors requesting to show their films in high resolution digital format has increased significantly since last year by more than twice the number of titles. Digital technology provides an unprecedented seamlessness to the movie-viewing experience,” noted Andrei Gravelle, technical manager, TIFFG.

Gravelle continued, “It is a great pleasure working with Christie because of the high level of technical support they provide us, guaranteeing a consistent viewing experience to all our audiences and exceeding expectations regardless of the size of the venue.”

“As the leading driver of Digital Cinema technology worldwide, Christie is deeply committed to helping emerging filmmakers around the world,” said Craig Sholder, vice-president of Entertainment Solutions at Christie USA. “TIFF is a major cultural force, playing a key role in determining the future of the moviemaking industry. We consider it a privilege that our digital projectors can play such a critical role in identifying artists and shining a spotlight on the next generation of filmmakers.”

About Christie

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. There are more than 1,000 Christie Digital Cinema projection solutions installed around the world. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. For more information on Christie's cinema solutions and to find a theatre with Christie DLP Cinema® projectors, visit www.christiedigital.com.

Source: Christie Press Release 



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