AMC Theatres issues a press release this week that announced that it was discontinuing reserved seating at the AMC Town Center 20 in Leawood, Kansas. The change is in response to customer feedback, an open seating for all shows will begin starting July 22, 2011.

“To stay on the cutting edge of the theatre industry and to provide the best possible experience possible, AMC continues to test out new ideas, such as reserved seating,” said John McDonald, executive vice president of U.S. operations at AMC Theatres. “A crucial part of any test is guest feedback and while reserved seating has been successful in different locations through the country, including the Kansas City market, guests at AMC Town Center indicated their preference for open seating at that location.”

For those in the Kansas City area that like the idea of reserved seating, it is still offered at the Fork & Screen and Cinema Suites auditoriums at AMC Studio 30 in Olathe, and AMC Mainstreet 6 in Kansas City, Missouri.

Source: AMC Theatres Press Release