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|Home: BigScreen Journal - West Allis, WI: Southtown Cinema to be replaced by Krispy Kreme Donut Shop|
Nan Bialek of the West Allis Star wrote an article in the July 12, 2001 edition that announced that the Marcus Southtown on Highway 100 in West Allis, Wisconsin would be closing and it would be replaced by a Krispy Kreme donut shop by the end of the year:
The Southtown Theater, 2906 S. 108th St., will be demolished to make room for Krispy Kreme, which is expected to open before the end of this year. The Southtown, owned by Marcus Theatres Corp., has been on Highway 100 and West Dakota Street for more than 30 years.
Facing increased competition from mega-theater complexes, the Southtown is now one of the smallest theaters in the Milwaukee area. The Southtown recently lowered its ticket prices for first-run movies in an effort to compete with larger theater complexes.
"Because the (Southtown) could not be expanded and upgraded to the standards today's moviegoers expect, the four-screen theater's lease will be allowed to end this year," said Carlo Petrick, spokesman for Marcus Theatres Corp.
A closing date for the Southtown has not been set, Petrick said. The theater employs about 25 part-timers and a full-time manager.
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