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Rexburg, ID: Romance Theater Gets Help from Hampton Hotels' Save-A-Landmark Program

Posted on Friday, July 15th, 2011 3:34 PM by Scott Jentsch

Photo by Jeremy GreenePress Release

July 14, 2011

Hampton Hotels’ Save-A-Landmark Program Debuts in Idaho to Help Preserve Historic Theater

Hotel Volunteers Give Back to All-American Landmark during National Anti-Boredom Month

MCLEAN, Va.--(BUSINESS WIRE)--Hampton Hotels’ Save-A-Landmark program made its grand debut in Idaho today to help restore the Romance Theater in the city of Rexburg. The Romance Theater was selected during a national voting campaign hosted by Hampton Hotels last year, when communities across the country cast more than 60,000 votes to help choose which landmarks would be preserved in 2011. Occurring during National Anti-Boredom Month, the event showcased a unique way people can combat boredom while making an impact in their own community.

“Hampton Hotels is delighted to be in Idaho helping preserve this piece of American history, just in time for National Anti-Boredom Month”

The Romance Theater has played many roles since it opened in 1917. It began as the “Rex,” showing silent films and hosting Vaudeville shows in the 1920s, and evolved along with the times as “The Romance,” featuring “talkies” in the 1930s. A torrential flood caused terrible damage to the theater in 1976, resulting in extensive remodeling and a new name: The Westwood. Though the Westwood closed in 2001, the City of Rexburg bought the site in 2005. It has since been raising money in an effort to restore the theater for community entertainment and events with a mission to bring back the look and feel of its roaring “Romance” days.

“We are extremely thankful for the work being done today by the volunteers from Hampton Hotels’ Save-A-Landmark program,” said Scott Johnson, director of economic development, City of Rexburg. “The Romance has been at the heart of the Rexburg community for many years, and we’re ready to ‘Bring Back The Romance’ for future generations to enjoy.”

More than 20 employees from Hampton hotels throughout Idaho performed nearly 75 hours of service on featured projects, such as: removing outdated aisle runners so that new carpet can be installed; stripping deteriorated paint from the stage area (due to flood damage); beautifying the building’s exterior by priming walls for future advertising space and refreshing the landscaping; and filling the stage floor with a new hard surface. Hampton Hotels donated $10,000 in support of the day’s efforts and for future preservation needs.

“Hampton Hotels is delighted to be in Idaho helping preserve this piece of American history, just in time for National Anti-Boredom Month,” said Judy Christa-Cathey, vice president, global brand marketing, Hampton Hotels. “In a recent survey, we found that 90 percent* of Americans agree that it is important to preserve the nation’s roadside attractions, like the Romance Theater. Whether for a fun anti-boredom activity in the summer or just to give back any other time of the year, we hope that today’s refurbishment will encourage people to work together and help preserve local landmarks in their own neighborhoods.”

During the past decade, Save-A-Landmark has helped research landmarks in need, promote landmark sites and their importance, facilitated more than 8,000 hours of labor from more than 1,500 team members and donated several tons of supplies – all at an investment of more than $2.5 million. Including The Romance Theater, the program has refurbished 58 landmarks in 48 states, as well as Canada and Mexico, and will complete its goal to preserve at least one landmark in each U.S. state this year. For more information about Hampton Hotels’ Save-A-Landmark program, or to nominate a landmark in need, visit hamptonlandmarks.com.

*Based on a 2010 survey conducted by the Harris Poll National Quorum on behalf of Hampton Hotels.

About Hampton Hotels

The Hampton brand, including Hampton Inn, Hampton Inn & Suites, Hampton Inn by Hilton, Hampton Inn & Suites by Hilton and Hampton by Hilton, is an award-winning leader in the mid-priced hotel segment. With more than 1,800 properties globally, Hampton Hotels is part of Hilton Worldwide, the leading global hospitality company. All Hampton Hotels offer warm surroundings and a friendly service culture that share a common “personality” supported by the 100% Satisfaction Guarantee. High-quality accommodations, in-room conveniences and the latest technology, combined with numerous locations and consistent offerings, have made Hampton a leader in its segment and one of the fastest growing hotel brands. For more information about Hampton Hotels, please visit www.hampton.com/pressandmedia, www.facebook.com/Hampton or follow us on Twitter at www.twitter.com/HamptonFYI.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 92 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and 615,000 rooms in 84 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit www.hiltonworldwide.com.

Photo above: Hampton Hotels' employee-volunteer Catherine Rowley helps enhance the entrance to The Romance Theater in Rexburg, Idaho as a part of Hampton Hotels' Save-A-Landmark program on Thursday, July 14, 2011. More than 20 volunteers from Idaho Hampton Hotels spent the day volunteering at The Romance Theater, the 58th landmark to be aided by the program, and showcased a creative way to make an impact within their community during National Anti-Boredom Month. Photo by Jeremy Greene



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