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|Home: BigScreen Journal - San Diego, CA: Cinepolis Luxury Cinemas to Open July 22, 2011 - More Locations Coming Soon|
Mexican exhibitor Cinepolis is opening their first U.S. location today, the Cinepolis Luxury Cinemas in San Diego, California. The theater was previously the UltraStar Del Mar Highlands 8, which closed in December 2010.
The newly remodeled theater in the Del Mar Highlands Town Center is a luxury operation that will cater to customers looking for an upscale experience that includes wine by the glass, sushi, and a full bar. All this luxury is going to cost you some extra money, though, as admission prices are predicted to be $17.50 for an adult and a margarita will set you back $12.
According to an article in the Del Mar Times Wednesday, close to $7 million was spent on the overhaul to bring it up to the level that Cinepolis wanted in its debut splash in the United States:
Cinepolis’ difference is noticed right away in the theater lobby, which features floor to ceiling windows, glossy wood floors, and a cluster of cozy, stylish couches and tables to grab a bite from the gourmet concession stand where champagne is chilling and decadent desserts are on display.
Cinepolis is the only movie theater in San Diego to have a full bar, which serves wine, beer, champagne and signature cocktails such as a Skinny Margarita or Cool as A Cucumber, with vodka, fresh cucumber and a splash of agave nectar.
The theater still features eight screens, but each auditorium only has 65 seats. Those seats are reclining chairs with tables in between and a table that can swivel over your lap. Chairside wait service is also available. The emphasis is clearly not on herding masses of people in and out like cattle in a stockyard.
According to an article in The Hollywood Reporter, Cinepolis is the world's fourth-largest theater chain with more than 2,500 screens. An article in the North County Times confirms mentions in the other articles that the chain is planning additional U.S. locations in North San Diego County and throughout Southern California over the next few years.
The next location to open will be in Carlsbad, California, on the site of the former UltraStar La Costa 6 at 6941 El Camino Real, by the end of 2011. Another project at the former Edwards Rancho Niguel 8 in Laguna Niguel has a mid-2012 opening date scheduled.
If you attend this theater, please be sure to leave your comments on the Reader Comments page for the theater so that your fellow readers can benefit from some first-hand reports of what the theater is like!
The San Diego Reader has quite a few photos and a write-up by staffer Matthew Lickona as he visited a preview event at the theater. They're worth checking out to get a good impression of the theater:
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