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|Home: BigScreen Journal - AMC Theatres® Announces Creation Of Concession Value Menu With New "Clip's Picks" Option|
Moviegoers Can Purchase 3 Concession Items for as Low as $7
Kansas City, Mo. (August 28, 2006) - AMC Theatres today announced the circuit-wide launch of its new concession value menu, Clip's Picks, which will begin in theatres Friday, Sept. 1, 2006. Clip's Picks gives moviegoers the opportunity to create their own 10-item value menu. Depending on the market and AMC theatre, guests can purchase Clip's Picks concession items at $2.75 or $3.00 each, or a combination of three items for $7.00 or $7.50.
Clip's Picks, a first in the theatre industry, carries on AMC's commitment to GuestFirstSM service and tradition of industry-leading innovation. It represents the most popular categories of concession items for AMC: drinks, popcorn and candy.
Clip's Picks 10-item concession menu will consist of:
and any of AMC's six regular candy selections:
Clip's Picks will be available to guests seven days a week, all day.
"Clip's Picks allows moviegoers of all budgets the opportunity to enjoy some of their favorite movie snacks along with the experience of seeing a movie the way it was meant to be seen--on the big screen," said Phil Singleton, president and chief operating officer of AMC Theatres. "The introduction of Clip's Picks is part of AMC's commitment to deliver the best possible out-of-home entertainment experience, conveniently and affordably."
Clip's Picks, named after AMC's "film-strip" character, Clip®, was originally tested in 37 theatres in six markets including, Charlotte, Chicago, Columbus (Ohio), Denver, Jacksonville and Kansas City. Due to the popularity of the program, AMC has expanded Clip's Picks circuit-wide at more than 310 AMC theatres in the U.S. including AMC Loews theatres, AMC Star theatres, AMC Magic Johnson theatres and AMC Cineplex Odeon theatres.
AMC has a long-standing tradition as an exhibition industry innovator. In recent months, AMC has been proud to introduce two other innovative programs, including: A.M.Cinema, which provides morning guests the opportunity to see first-run movies at the best ticket price of the day before noon on Fridays, Saturdays, Sundays and holidays, and AMC SELECT, which devotes at least one screen at designated AMC theatres to showing specialty films 365 days a year. An industry leader since 1920, AMC is known for its commitment to guest satisfaction and is credited with many of the industry's major innovations, including the multiplex and megaplex.
AMC Entertainment Inc. is a worldwide leader in the theatrical exhibition industry. With a history of industry leadership and innovation dating back to the early 1900s, the company today serves more than 250 million guests annually through interests in 411 theatres and 5,601 screens in 11 countries including the United States. The company is headquartered in Kansas City, Missouri. Additional information is available online at www.amctheatres.com.
Source: AMC Press Release
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