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Frackville, PA: Movies on the Mountain Drive-in to be Pennsylvania's First All Digital Drive-in

Posted on Friday, August 5th, 2011 5:24 PM by Scott Jentsch

King Theatre Circuit will be opening Movies on the Mountain in Frackville, Pennsylvania on August 12, 2011, making it the first in the state to offer Digital Cinema Projection systems exclusively in an outdoor theater.

The company operates the Schuylkill Mall Theatres, and the drive-in will be located in the parking lot near the former Famous Labels building.

The Republican-Herald published an article about the new theater:

The first drive-in with a digital projection system in the state will open at Schuylkill Mall with two screens in the parking lot near the former Famous Labels building on Aug. 12, Mark Clement, manager of Schuylkill Mall Theaters, and Elaine Maneval, mall manager, said Thursday.

"It will be a one-of-a-kind presentation. Drive-in theaters, by their very nature, have a unique flavor, and they bring families together for a fun-filled night of feature presentations with popcorn, hot dogs, soft drinks and other concessions. This drive-in will do exactly that, and take it to the next level, by offering the movies in digital projection," Clement said.

Click the Read link below to view the entire article.



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Aug 19, 2011 - BigScreen Reader  

I love the Digital Drive-In idea; however, I think that $7.00 per person is way too expensive. This puts a real damper on the reality of making it a 'Family Night', for many people, when you add in the cost of food and drinks; whether bought there, or even brought in the car with you. For many people the Drive-In as a family event, would be impossible.

Just for 2 adults, $14.00; it is not likely that I would spend that much to see a movie. ( I, basically, do not go to Theatres either, because I find them too expensive; once in a blue moon, as they say! )

I think that $2.00 per adult, and $1.00 for children under 12, under 6 Free would be the right price. This would draw many more people, and would also incite people to buy food and drinks; as well as make them more favorable to shop in the Mall. 

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