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|Home: BigScreen Journal - Glendale, CA: Vintage Cinemas Takes Over The Exchange and Takes On Pacific Theatres|
The Glendale News-Press published an article on September 14, 2011 about the recent transition of the Mann Theatres Glendale Exchange 10 in Glendale, California by Vintage Cinemas, and the struggle that theaters are having in competing with the Pacific Theatres Glendale 18 on Colorado and Brand Boulevard. Vintage Cinemas is leasing the property and has re-opened 8 of the 10 screens as The Exchange 8:
Vintage Cinemas has taken over the former Mann Theatres in the Exchange, entering a market that has become dominated by theatrical giant Pacific Theatres at the Americana at Brand.
A sign of the overpowering competition currently decimating the local theater business can be read on the marquee outside Mann Theaters on Brand Boulevard. The message: the four-screen complex will close Oct. 6.
Vintage leased the theaters in the Exchange on July 1 on a month-to-month basis, said Lance Alspaugh, owner and chief executive of Vintage Cinemas, which also has two theaters in Los Feliz and one in Coronado.
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