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|Home: BigScreen Journal - Monterey, CA: Cinemark XD Theater to Open on Cannery Row|
Cinemark will open a new Cinemark XD (Extreme Digital Cinema) theater in Monterey, California in early December 2011, according to a press release issued by the company this week. The Cinemark Monterey Cannery Row XD will be located in the Edgewater Packing Company building on Cannery Row, which was the home of the Cannery Row IMAX, which closed in November 2010.
"At Cinemark, our main focus is to create the best movie-going experience possible. Our guests across the country rave about Cinemark XD," comments Alan Stock, Cinemark’s Chief Executive Officer. "The new Cinemark Monterey Cannery Row XD theatre will be the perfect complement to our existing Century Monterey 13 theatre and will open in time for this holiday season's biggest movies, including Sherlock Holmes, Mission Impossible: Ghost Protocol, War Horse and many others."
Cinemark's other XD installations have been add-ons or conversions of existing screens at their multiplexes, whereas this one appears to be a standalone XD screen, much like the IMAX screen was before it. The quote above even talks about the fact that they consider this XD location to be a complement to the Century Monterey 13, which is only 3 miles away.
The new XD theater will have all the usual XD amenities, including a large screen ("wall-to-wall and ceiling-to-floor"), plush seating, and a custom sound system capable of 7.1 channels. The Digital Cinema Projection system will be capable of 2D and RealD 3D presentations.
Source: Cinemark Press Release
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