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|Home: BigScreen Journal - Anderson, CA: Prime 11 Cinemas Reopens as Valley 11 Cinemas|
The former Prime 11 Cinemas in Anderson, California, which closed in October 2011, has reopened as the Valley 11 Cinemas. The theater is being operated by Casper Management Co. of Boise, Idaho, which does business under the name Reel Theatre.
The Redding Record Searchlight has an article that was published December 15, 2011, which mentions some of the changes that will be happening at the location:
Prime 11 Cinemas, which opened in May 2006, closed two weeks after Shasta Outlets property owners went to court seeking to evict the tenant and collect three months of back rent and taxes totaling slightly more than $72,000.
"We are a small, family-owned company that specializes in operating first-run movie theaters," said Clint Sanborn, general manager of Casper Management Co. of Boise.
Casper does business as The Reel Theatre at seven locations in four states.
Initially the Anderson cineplex will open with at least seven screens, one of which will offer digital projection, said Sanborn, 32, a 14-year-veteran with the management firm.
Valley 11 Cinemas will offer first-run movies as well as some independent and foreign films, Sanborn said.
Although Sanborn said he intends to keep movie prices comparable to what Prime 11 had been charging, he said there would be a surcharge for 3-D movies.
"We're not going to come in and raise the prices, and we have already heard plenty of comments from the community that real butter on our popcorn is a high priority," Sanborn said.
Click the Read link below to view the full article.
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