Remove ads with our VIP Service
Share This Page
- Watch a Documentary About Making "The Revenant" [2/4]
- "The Revenant: The IMAX Experience" in Select Theaters Starting January 14, 2016 [1/14]
- Christopher Nolan to Use 65mm and IMAX Film to Make "Dunkirk" [1/11]
- Milwaukee, WI: Landmark Downer Theatre Celebrating 100th Anniversary [12/1]
- Caledonia Man Has a Home Theater with Wurlitzer Organ [12/1]
- Remembering a Fun Event on "Back to the Future Day" [10/21]
- "The Lion King" Sequel "The Lion Guard: Return Of The Roar" to Appear on Disney Channel November 22, 2015 [10/9]
- Milwaukee, WI: A Look Inside the Lyric Theater (Closed in 1952) [10/7]
- Watch the New Trailer for "Jaws 19" [10/6]
- How the President Watches Movies - The White House Family Theater [10/1]
In the Journal article titled "2011's Box Office Woe and What Could/Should be Done About It" the issue of lower theater attendance in 2011 than in the previous 16 years was discussed. Following is one of a series of ideas for how theaters can make 2012 a better year.
Resolution #1: Offer flawless presentations with the best possible image and sound quality
First and foremost, the primary responsibility of any commercial movie theater is to deliver a better presentation that is possible in anyone's home. And I do mean, anyone's home. No home theater hobbyist should be able to create something better in their basement than a corporation building a multimillion dollar facility whose only job it is to show movies to the paying public.
The screen should be adequately sized to provide for the proper viewing angles for a majority of the seats. THX recommends that the farthest seat in the auditorium have a 36 degree viewing angle. This means that a 45-50 foot deep auditorium should have a 30 foot wide screen. The next time you are waiting for the movie to begin, count ceiling tiles and see if the depth of the theater is about 1.5 times the width of the screen. Personally, I prefer a 40-50 degree viewing angle, which puts me at about 1.2 times the width of the screen away.
Putting the image on the screen is getting easier with the proliferation of Digital Cinema Projection systems. Dirt, dust, jump (vertical movement), and weave (horizontal movement) are all indicators of someone in the theater not caring about the product they are offering. A brand new print should not have visible dirt on the second day of presentation, but it happens. That's why most people prefer Digital Cinema presentations, because so many theaters couldn't do film right.
However, there are still ways to get it wrong, like bad focus, projecting the image onto the curtains, showing a widescreen (2.35:1) movie letterboxed on a screen that was built for 1.85 movies only (often so that the theater can brag about "wall-to-wall screens"), and letting light from the auditorium spill onto the screen and washing out the image. These are all things that are under the theater's control, and if they exist, it means that the theater doesn't care about delivering the best possible presentation to you, the paying public.
The sound system should be sufficiently loud, but undistorted. The bass should rumble through your stomach like the drums at a parade when it's called for, and the dialog should always be understandable. Some people complain about movies being too loud for their taste, when it's really too distorted and that's what's causing it to be unpleasant. Sound equipment is too good and too inexpensive for this to be a problem in any theater, so it's up to theaters to purchase good equipment, calibrate it on a regular basis, and maintain it to assure excellent performance.
What do you think?
What are your thoughts about going to the movies in 2011 and 2012? Are you going more or less than you did in the past? What's the biggest issues you've run into? What do you like most? Are ticket prices too high? Should theaters stop charging extra for 3D movies?
Leave a comment below and let us know your thoughts!
Add Your Comments
Please Note: These comments are submitted by the readers of The BigScreen Cinema Guide and represent their own personal opinions, and do not represent the views of The BigScreen Cinema Guide, or any of its associated entities.
Add Your Comments
|Commenting on Journal Articles is available only to our readers who have customized this site, which makes it easier for you to complete the form and for us to contact you with any questions or concerns about your comments.|
Please login or register a new account before continuing.
Log in to retrieve your saved settings.
Forget Your Passcode?Send My Passcode To Me
Not Registered? Create a New Account!
Our registered members enjoy more features, including:
- Save Your Location -- the site remembers your location, no having to re-enter it each time you visit
- Favorite Theaters List -- keep a handy list of the theaters you attend
- Favorite Movies List - movies you want to see, all in one place
- Write Movie Reviews -- share your opinions of the movies you see
- Block Ads with VIP Service -- view this site ad free (subscription req'd)
Basic accounts are free -- sign up today!
Concerned About Privacy?
Journal/Blog - The Marquee - Movie Links - News and Events - Now Showing - Reader Reviews
Customize - VIP Service
|The BigScreen Cinema Guide is a service of SVJ Designs LLC. All graphics, layout, and structure of this service (unless otherwise specified) are Copyright © 1995-2016, SVJ Designs. The BigScreen Cinema Guide is a trademark of SVJ Designs. All rights reserved.|
'ACADEMY AWARDS®' and 'OSCAR®' are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.