Wehrenberg Theatres has announced plans to build their first Minnesota theater in Rochester, in the new Shoppes on Maine development near U.S. 63 South. They plan to have the "Galaxy 14 Cine" open in late Fall 2007.

The Post-Bulletin in Rochester has a story by Jeff Kiger about the announcement:

So why open their first Minnesota theater in a community that already has 26 screens, more than industry calculations estimate the area can support?

"We think we do it better," said Kelly Hoskins, director of marketing for Wehrenberg. "We have our own style and we think that market is ripe for that."

That style includes art deco features, a 1950s-themed "drive-in" cafe and old-fashioned theater names.

"We do have a very retro feel in our theaters in general," Hoskins said.

:

Another unique aspect of the Galaxy will be Fred's Drive-in, a '50s-style cafe named after company founder Fred Wehrenberg. Classic '50's-era autos will be used to create about 30 seats in the cafe. It will serve pizza, ice cream, chicken strips and toasted ravioli, a traditional St. Louis appetizer in which ravioli is breaded and deep fried. Hoskins says all of the food items can be taken into the auditoriums during the movies.

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