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|Home: BigScreen Journal - Chaska, MN: Chaska REX Appeals to Latino Market with Spanish-language Movies|
The Chaska Herald published a story on October 8, 2008 about the Chaska REX in Chaska, Minnesota showing Spanish-language versions of movies to attract crowds looking for an alternative in movie watching:
Moviegoers expecting to catch a late showing of “Hancock” in Chaska earlier this week may have been surprised to hear Will Smith’s character speaking Spanish throughout the movie. It was no fluke.
Hancock is just one of seven movies the Rex Cinema is showing this fall in an attempt to capture a slice of the local Hispanic movie-going population.
“We always knew we had a large Latino crowd,” said Jeff Horne, general manager.
The Rex kicked off its Spanish movie experiment last month with “Kung Fu Panda.” It ran for a week before being replaced by “Iron Man.” Five more movies are planned from now through Nov. 6.
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