The former Mann Glendale Marketplace 4 in Glendale, California, which closed in October 2011, has reopened as the Galaxy Glendale Marketplace. Galaxy Theatres, the new owner, celebrated the theater's opening with free popcorn for all guests.

The Glendale News-Press published a small article last week about the theater's opening:

The local Galaxy theater, which will have about 30 employees, will screen first-run features and won’t try to attract foreign film aficionados or enthusiasts of independent movies or documentaries.

“We’re not targeting a particular segment,” [company president Rafe Cohen] said. “We’re going to appeal to the mainstream across the board.”

And he plans to offer the same atmosphere that customers find at his other theaters.

“We’re going to create a friendly, positive customer service environment where you can enjoy the movies,” Cohen said.

Click the Read link below for the full article.

The theater faces some stiff competition, with the Pacific Theatres Glendale 18 just about next door. Of the four movies the Glendale Marketplace was showing this weekend, three of them were also at the Pacific Theatres location. A block in the other direction is The Exchange 8, which is also showing two of the same movies on their marquee.

Bigger is not always better, though, so if the Glendale Marketplace can find a niche and serve its audiences in a way that distinguishes them, they should be able to be successful.

Galaxy Theatres now owns and/or operates 12 locations in California, Nevada, Texas, and Washington.