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The Glendale News-Press is reporting that the Five Star Cinema in Glendale, California is moving along. According to a recent story, the Glendale City Council has approved the signage, while voicing concerns about a nearby theater project being done by Laemmle Theatres:
The Glendale City Council this week greenlighted two expansive signs at the new high-end Five Star Cinema in the former Mann 10 Theatre complex in the Exchange, but concern was raised about how the entertainment complex will compete with another movie venue planned nearby.
A new Laemmle Theatre complex is planned for the northwest corner of Maryland and Wilson avenues, a stone’s throw from Five Star Cinema.
Both theaters plan to screen foreign films.
“Would you and the Laemmle Theatre cannibalize the type of film-goers that would come to see a foreign film?” asked Councilman Ara Najarian at a meeting at City Hall on Tuesday. “Is there any danger in having two theaters showing the same genre of movies so close to each other?”
“No more danger than having two hotels next to each other,” said Greg Astorian, the broker on the real estate deal that brought Five Star its first theater complex in the United States. “The more the merrier.”
Click the Read link below to view the full article.
The Five Star Cinema was previously known as The Exchange 8 for a short time, but is probably best known as the Mann Theatres Glendale Exchange 10, which was its name until July 2011. When it opens (planned for this Fall), the newly redone theater appears to be back at the original 10-screen count, but instead of having 2,500 seats altogether, there will only be a total of 508.
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