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Reader Ron H. sent us a link to an article in the Los Angeles Times titled "4-D movies: Next big thing for U.S. theaters?" where the theatrical movie experience gets taken to a level that involves something as simple as moving your seat in sync with the onscreen action to as elaborate as blowing wind in your face and surrounding you with fog to match the environment on the screen:
In the latest bid to attract moviegoers back to multiplexes, where 3-D -- featured in hits such as "The Avengers" and"Men in Black 3"-- is already the norm, technology and entertainment companies are pushing a new system known as 4-D.
They aren't the only people working in the "fourth dimension," and if their system gains traction, they'll have plenty of company.
D-Box Technologies of Canada launched a limited number of moving seats in North American movie theaters in 2009 with "Fast & Furious," and it now has about 100 locations in the U.S. The theme park attractions Shrek 4-D and Transformers: The Ride at Universal Studios Hollywood and Soarin' Over California at Disney California Adventure Park use similar technology.
CJ Group insists it isn't building theme park rides, and says theaters with its equipment offer a much richer movie experience.
In addition to the moving seats, it installs tiny nozzles that spray water, mist, bubbles, air and odors from a collection of 1,000 scents, such as rose garden, coffee, women's perfume, burning rubber and gunpowder. The theaters, containing up to 240 seats, also have giant fans and strobe lights to simulate wind, lightning flashes and explosions.
Click the Read link below to read the full article.
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