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|Home: BigScreen Journal - Marcus Theatres Reports 6% Admission Jump|
On Tuesday, September 19, the Marcus Corporation announced results for its first fiscal quarter of 2007. Included in that announcement was a segment on the status of their movie theater operations:
"Attendance at Marcus Theatres was up over 6% in the first quarter, driving the improvement in both revenues and operating income. Pirates of the Caribbean: Dead Man's Chest, which is presently the sixth best-performing motion picture of all time, was by far our strongest performer during the first quarter. Other movies with good box-office appeal during the quarter were Cars and X-Men: The Last Stand," said Marcus.
Marcus said construction is underway on The Majestic, the company's new flagship theatre in Brookfield, Wis. "We believe that movie theatre complexes have the potential to become the neighborhood entertainment destinations of the future. The Majestic is on the leading edge of this trend, with two of our signature UltraScreens(R) and a multi-use venue that can be used for live entertainment, broadcast concerts and sporting events, and regular screenings of first-run movies. Restaurants and a cocktail lounge will further enhance the customer experience," said Marcus.
"Construction also continues on our two other new Wisconsin theatres, a 13-screen theatre in Sturtevant (Racine) and a 12-screen theatre in Green Bay. Both of these new theatres are scheduled to open in mid- to late-November, just in time for the busy holiday season," said Marcus.
"Both the quality and quantity of movies for the upcoming fall and holiday seasons appear promising, although we will be up against several films that were strong last year, especially during the holiday season. More pictures are scheduled to be released this fall than at this time last year, providing moviegoers of all ages with a wider variety of film choices," said Marcus.
"Several Halloween sequels are opening this fall, along with potential hits including Open Season, Departed, Flags of Our Fathers and The Santa Clause 3. Later in the second quarter, the new James Bond picture, Casino Royale, is expected to perform well and we anticipate that Happy Feet, an animated picture, will be popular with children and families," said Marcus.
You can read the entire press release, which covers all aspects of the Marcus Corporation, at the Read link below.
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