Regal Entertainment Group this week announced a special "buy one, get one free" ticket offer for the upcoming movie Won't Back Down. The offer is being made to Regal Crown Club members starting today, Friday October 12, 2012, at Regal Cinemas, United Artists, and Edwards Theatres locations.

“Regal is offering this incredible value to entice more moviegoers to see a film which resonates with many parents. The storyline shows how each of us can make a difference if we become involved in helping improve the education of our children,” stated Ken Thewes, Chief Marketing Officer at Regal Entertainment Group. “Through our industry-leading loyalty program, Regal Crown Club members have the amazing opportunity to receive a free ticket with each one sold for this inspirational film.”

Regal Crown Club members can redeem this offer by purchasing a ticket at the box office, and there is no limit on the number of tickets purchased. Membership is free.

A fictional story inspired by actual events, Won't Back Down chronicles the journey of two women, a struggling mother played by Maggie Gyllenhaal, and a veteran teacher played by Viola Davis, who embark on a mission to turn around their kids' failing school. Against all odds and countless obstacles, they persevere and ultimately succeed, providing a better education and better life for their children, as well as other kids in their community.

The movie is currently playing in theaters, so head over to the Showtimes page to find a theater playing it near you.