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|Home: BigScreen Journal - Lansing, MI: Regal Planning to Build 12-Screen Theater at Lansing Mall|
The Lansing Mall in Lansing, Michigan will be getting a new 12-screen Regal Cinema, according to a press release by the mall's owner, Rouse Properties, Inc. A lease agreement has been signed, but no opening date has been announced.
“Regal Cinemas will be adding an exceptional entertainment destination to Lansing Mall, featuring all of the latest amenities that enhance today’s movie-going experience,” said Andrew Silberfein, president and chief executive officer of Rouse Properties. “These additions enhance our strong retailer lineup at Lansing Mall, improving the quality and breadth of the tenancy of the mall, and providing a superior experience for shoppers and the greater Lansing community.”
“Regal Entertainment Group is excited to establish our first theatre in Lansing, bringing with us the unmatched Regal Premium Experience or RPX,” stated Russ Nunley, marketing and communications vice president of Regal Entertainment Group. “The special RPX auditorium is technologically superior to others, providing moviegoers with the ultimate in both sight and sound quality. It’s like choosing first class at the movies.”
The location of the new theater wasn't specified in the press release, but the Lansing State Journal reported in a January 18, 2013 article that it will be located in the vacant space that was previously occupied by the Mervyn's department store and Steve & Barry's sports apparel store.
This announcement throws into question what will happen to the Goodrich Lansing Mall 6, which is located on an outlot within walking distance of the mall. While no official announcements have been made, it's unlikely that the smaller theater will survive with a new theater across the street. However, this is just an announcement, and not the beginning of actual work, so until a firm opening date draws near, the existing theater has little to worry about.
Source: Rouse Properties, Inc. Press Release
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