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West Hills, CA: AMC Takes Over Laemmle's Fallbrook

Posted on Tuesday, March 26th, 2013 3:40 PM by Scott Jentsch

AMC Entertainment acquired Laemmle's Fallbrook in West Hills, California on March 1, 2013, according to a press release issued by the company back in February. The theater is now named AMC Fallbrook 7 and willl remain open while upgrades are performed, which AMC hopes will keep audiences coming back for more.

"We already have a strong presence in the area, but we're very excited at the opportunity to not only add to the AMC family in the area, but to turn this theatre into one of the nicest in the country," said Mark McDonald, Executive Vice President of Development at AMC. "We also understand there's a passionate group of guests who have loyally relied on this location, and we're looking forward to meeting the needs of the current guests while welcoming in new guests through our programming and amenities."

After the upgrades, the theater will feature Digital Cinema Projection systems with stadium style seating that have a power recliner with footrest in every seat. The concession menu is being expanded and Coca-Cola Freestyle machines will offer customers more than 120 options. The aforementioned upgrades are expected to be completed later this year.

Source: AMC Entertainment Press Release



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