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|Home: BigScreen Journal - Appleton, WI: Marcus Valley Value Cinemas For Sale - To Remain Open Until Then|
An article in the Appleton Post-Crescent published on January 15, 2013 reports that the Marcus Valley Value Cinemas in Appleton, Wisconsin is for sale, but it will remain open until it is sold. The article is part of a Q&A section titled The Buzz, and was in response to a reader question about a for sale sign seen in front of the theater:
I checked with Marcus Theatres and found out the building is for sale because the cost of upgrading it is too high compared to revenues.“The expense of transitioning to digital cinema, coupled with the demise of 35 mm film prints and declining revenues in the second-run theatrical market, have led to the decision to sell this property,” said Carlo Petrick, Marcus spokesman.
The theaters will operate as usual until the building is sold.
“This is the first step toward the eventual disposition of the theater so that this property can be redeveloped for future use,” he said.
Click the Read link below to view the full article.
From the sounds of that last paragraph, it would appear that the building will no longer be a movie theater after the sale. It's not specified, but many theater companies place restrictions when selling theaters that the building cannot be used as a movie theater by the new owner/operator, so that's not an unreasonable assumption here.
While the Valley Value Cinemas is a second-run, budget-priced theater, the company also operates the first-run Marcus Hollywood UltraScreen Cinema and Marcus Appleton East nearby. The Fox Cinema Cafe in Menasha does offer second-run movies with $3 matinees and $4 evening shows for adults.
Until the building is sold, or Marcus decides to close it, moviegoers can still enjoy low-priced movies at the the Marcus Valley Value Cinemas. Find out what's playing by going to their Showtimes page!
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