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|Home: BigScreen Journal - Des Moines, IA: Merle Hay Mall Plans New "Flix Brewhouse" Movie Theater to Replace Merle Hay Mall Cinema in 2014|
The Des Moines Register is reporting that the Merle Hay Mall in Des Moines, Iowa has plans to replace the Merle Hay Mall Cinema with a new eight-screen dine-in theater and brewery on the mall's upper level. They are hoping for a Summer 2014 opening.
The move is part of Merle Hay’s continuing effort to compete with newer and trendy malls in the western suburbs. Built in 1959, Merle Hay is the state’s oldest enclosed shopping center.
Elizabeth Holland, chief executive of Merle Hay Mall, said she was looking for a tenant that would bring something new to Iowa, instead of “redividing the same pie in the race to the bottom” of local retail centers.
Dine-in theaters are popular in large cities like Los Angeles, Chicago, Kansas City and New York. Texas-based Flix is unique, said Allan Reagan, company president: “We are the only brew pub with a first-run cinema.”
Click the Read link below for the full article.
Flix currently has just one other location, the Flix Brewhouse in Round Rock, Texas. The single-screen Merle Hay Mall Cinema will close when the new theater opens.
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