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|Home: BigScreen Journal - Louisville, KY: Cinemark Mall St. Matthews & XD Opens Today|
The Cinemark Mall St. Matthews & XD in Louisville, Kentucky opens today with showings of new releases, such as Star Trek Into Darkness, The Great Gatsby, and Iron Man 3. The 10-screen theater features 4K Digital Cinema Projection systems in every auditorium (we're not sure if every auditorium is 4K or not), with five capable of 3D presentations, and one of Cinemark's big-screen concept XD auditoriums. Two auditoriums will offer reserved seating. The theater has been designed using Cinemark's "NextGen" design concepts.
"This new Cinemark theatre will be the perfect complement to our popular Tinseltown location,” states Tim Warner, Cinemark's Chief Executive Officer. "We’ve had a wonderful relationship with the Louisville community for many years and this new high-tech theatre featuring Cinemark XD and NextGen auditoriums continues to show our commitment to creating the best entertainment experience."
Along with traditional snacks at the concession stand (they serve Coke products), a bar in the lobby will serve beer and wine to guests.
The first 100 ticket-buying customers on Friday and Saturday (5/17/13 & 5/18/13) will receive a free Cinemark goodie bag with branded items and movie-related giveaways.
To find out what's playing at the Cinemark Mall St. Matthews & XD, head over to their Showtimes page! The presentations in the XD auditorium are marked as such in the notes that appear beneath the showtimes in the right-most column of the showtimes display.
Source: Cinemark Press Release
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