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Sam's Club Partners With Warner Bros. on Advance Screenings of the Inspirational Holiday Release "We Are Marshall"

Posted on Tuesday, October 31st, 2006. Last Updated on Tuesday, October 31st, 2006 9:24 AM by Scott Jentsch

Warehouse retailer Sam's Club is partnering with Warner Bros. to offer Sam's Club members the opportunity to purchase advance tickets to the upcoming movie "We Are Marshall" starring Matthew McConaughey ("Failure to Launch") and Matthew Fox (TV's "Lost"). Sam's Club members also will be able to sponsor private screenings of the movie before its release on December 22, 2006.

The advance screenings will be held December 6, 7, 13, and 14, and tickets will be available through all Sam's Clubs around the country.

Press Release 

BENTONVILLE, Ark., Oct. 30 /PRNewswire-FirstCall/ -- Sam's Club and Warner Bros. Entertainment have formed a unique and groundbreaking promotional partnership around the theatrical release of WE ARE MARSHALL, starring Matthew McConaughey, Matthew Fox and directed by McG. Sam's Club Members will have the exclusive opportunity to purchase and host private advance screenings of the film. Based on true events, the story recounts how a community came together in the aftermath of the devastating plane crash that took the lives of the entire Marshall University football team. Under the guidance of an inspirational coach, the University fielded an untested team whose greatest challenge is not winning or losing -- but playing.

"WE ARE MARSHALL is truly an inspiring film and we know it will resonate with all of our Sam's Club Members. The profound messages of motivation, inspiration and hope are highlighted by an all-star cast. We are proud to align ourselves with a film of this caliber and a story filled with this much heart," said Doug McMillon, President and Chief Executive Officer, Sam's Club.

All 574 Sam's Club locations in the U.S. will offer private advance screening packages for purchase exclusively by Sam's Club Members. Screening packages are available in blocks for 250 people on scheduled dates prior to the December 22nd theatrical opening.

While individuals can purchase a screening for families and friends, Sam's Club is encouraging its Members through direct outreach and through in-club displays to sponsor screenings within their communities for schools, sports teams, clubs and other local organizations.

"WE ARE MARSHALL is an extraordinarily uplifting film and we are absolutely delighted that Sam's Club is helping to spread the message of hope and strength that grew out of this tragedy," said Jeff Robinov, President, Production, Warner Bros Pictures.

Warner Bros. has leveraged its relationships with local theatres in proximity to all 574 Sam's Clubs to arrange for the screenings. They will be available on December 6, 7, 13 and 14. A number of packages have already been purchased by football programs, community leaders and people who have been inspired by the story of Marshall University.

"Sam's Club has been a great partner of Warner Bros. over the years and this effort demonstrates their desire to serve the communities where they do business. Sam's Club shares the values and spirit of this film, and has created a program that will allow individuals, organizations and communities to come together and host their own premieres for this moving and important film," stated Kevin Tsujihara, President of Warner Bros. Home Entertainment Group.

About Sam's Club

Sam's Club is a division of Wal-Mart Stores Inc. , and ranks as one of the nation's largest warehouse clubs with more than 47 million U.S. Members. The first Sam's Club opened its doors in Midwest City, Oklahoma in 1983. Sam's Club offers exceptional values on merchandise and services for business owners and consumers. Online merchandise and Club information is available at http://www.samsclub.com .

About Warner Bros. Entertainment

Warner Bros. Entertainment, a fully integrated, broad-based entertainment company, is a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. A Time Warner Company, Warner Bros. Entertainment stands at the forefront of every aspect of the entertainment industry, from feature films to television, home video/DVD, animation, comic books, interactive entertainment and games, product and brand licensing, international cinemas and broadcasting.



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