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The Florence Cinemas in Florence, Oregon closed their doors for good on July 14, 2013. Their web site is displaying a message which places the blame on their inability to convert to Digital Cinema Projection systems:
Due to the high cost of running 35mm and not having Digital Projection.
The Florence Cinemas is forced to close doors and shut down operations.
Effective Monday July 14 , 2013.
The theater attempted to solicit donations from the public to fund their conversion, which they estimated to be $250,000 for four auditoriums. Apparently, they didn't succeed. The danger in giving money to these types of campaigns is what happens if they don't meet their goal? If you sent them a check, you might be able to get your money back:
If anyone donated
Please send proof of canceled check
2006 Hwy 101
Florence , Or 97439
We will be glad to refund your donations
Given that 35mm film is still available from the studios, it would seem that the theater's closure is not all about the cost of converting to Digital Cinema. What we have been seeing, though, is that operations that are on the cusp of closing anyway are often just giving up in advance of any real availability issues and using Digital Cinema as a popular excuse. We don't know if this is that type of situation, but their screens are dark nonetheless.
If you live in the Florence area, you will need to do some driving to see movies on the big screen. According to our list of nearby theaters, the closest theaters are the Pony Village Cinemas in North Bend and the Newport Cinemas in Newport. Both are more than 40 miles away from Florence.
Related News Articles
Florence Cinemas goes dark again -- Siuslaw News [Jul 19, 2013]
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