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The Court Square Theater in Harrisonburg, Virginia will be showing movies daily, thanks to a new partnership with Visulite Cinemas LLC., (which operates two theaters in nearby Staunton) according to an article published in James Madison University's The Breeze:
In the past few months, there’s been an increase in the number of movies shown at the Court Square Theater. Thanks to a new partnership agreement between the Arts Council of the Valley and Visulite Cinemas, movies will now be shown daily.
Visulite Cinemas, owned by Adam Greenbaum, is an independent theater in Staunton. Greenbaum, who has partnered with the non-profit arts council, provided Harrisonburg’s Court Square Theater with a digital projector and the rights to movies from their booking agent. In return, the arts council has provided the venue and employees to run it. Visulite Cinemas and Court Square Theater will split ticket sales from movie showings. Tickets cost $9.50 for evening shows.
“Digital projection is very expensive, so since we had access to a spare digital system, we saw an opportunity to install the equipment in a venue that otherwise would not have been able to upgrade to the current technology,” JMU alum and Visulite Cinema’s manager Kajun Waybright said. “Court Sqaure just makes sense because it’s so close to Staunton in distance and also because the assets that each theater was able to provide were perfect complements.”
Click the Read link below to view the full article.
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