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Marcus Theatres announced recently that the Marcus Gurnee Mills Cinema in Gurnee, Illinois has been upgraded with one of Marcus' big-screen concept "UltraScreen" auditoriums. When it opens to the public on Thursday, November 7, 2013, customers coming to see Thor: The Dark World 3D will be greeted with a 70' wide by 29' high screen illuminated by a dual 3D Digital Cinema Projection system that uses two 4K projectors for twice the light output of single-projector systems.
While the movie showing this weekend won't utilize it, the new UltraScreen also is equipped with Barco's Auro 11.1 sound system. This installation is the first for Marcus Theatres and the first one in the Chicago area. The Auro 11.1 web site describes it as adding "two additional layers of sound to the existing 5.1 surround sound layer." Movies do need to be created with Auro 11.1 soundtracks to take advantage of the new sound system, and currently, the only movie with an Auro 11.1 soundtrack is Ender's Game.
“Every aspect of the new UltraScreen addition has been engineered to deliver the ultimate in picture, sound and comfort,” said Rolando Rodriguez, Marcus Theatres president and CEO. “Not only does the UltraScreen provide moviegoers with crystal clear images on its massive screen, but 3D is brighter, clearer and more lifelike than ever before with dual 4K projection. We’ve also installed an amazing new audio system that immerses moviegoers in sound from all directions, providing the most true-to-life audio reproduction possible.”
Two auditoriums were demolished to make room for the extra-sized auditorium, bringing their screen count down to 19 total.
As is the case with upgraded auditoriums in the industry, you can expect to pay more to see a movie in the UltraScreen. An evening showing of Thor: The Dark World 3D in the UltraScreen will cost $14.50 for an adult ticket, whereas a ticket to the same movie costs $13.50 in another auditorium. A 2D showing of the same movie costs $10.50, so it appears that they are charging $3 for 3D and an additional $1 for the UltraScreen.
In our experience with viewing movies in three other UltraScreen locations that Marcus has in the Milwaukee area, that small upcharge is well worth the upgrade in the experience that you will get by seeing the movie in the UltraScreen. Until we get a chance to see it for ourselves, we won't know for sure if that holds true for this installation, but watch the Reader Comments page for the theater to see what others think about it!
To see what's playing at the Marcus Gurnee Mills Cinema, please visit their Showtimes page. If you're looking for the UltraScreen shows, look for that designation in the notes that appear below the showtimes.
Source: Marcus Theatres Press Release
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