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The Cinemark Pharr Town Center in Pharr, Texas opened to the public today, December 13, 2013. The all-new 16-screen location replaces the Cinemark Movies 8 - Pharr, which closed in October as part of the renovation of the entire El Centro Mall into the Pharr Town Center.
A press release issued by Cinemark this week outlines some of the amenities being offered at the new theater:
- State-of-the-art viewing environment with wall-to-wall, ceiling-to-floor screens available in all auditoriums.
- 4K digital projection powered by Barco projectors; RealD 3D capability in nine auditoriums.
- Enhanced, sound systems that will enable customers to hear the movie as the filmmakers intended.
- A cafeteria style concession stand - offering freshly-popped popcorn, Coca-Cola fountain beverages, favorite candy brands, and a “hot spot” area featuring buffalo wings, jalapeno poppers, chicken tenders, fried shrimp poppers and mini cheese burgers.
- Party room for birthdays and celebrations.
One of the auditoriums will be Cinemark's big-screen concept XD, which offers an upgraded experience with a larger screen, better sound system, and upgraded seating with an upcharge in the ticket price. For example, an adult ticket for tonight's showing of The Hobbit: The Desolation of Smaug in HFR 3D costs $12.75, but it's $14 in the XD auditorium.
To see what's playing at the Cinemark Pharr Town Center this weekend, head over to their Showtimes page. If you had the previous theater marked as one of your Favorite Theaters, we've automatically added the new theater to your list!
Source: Cinemark Press Release
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