According to a November 8, 2006 article by the Milwaukee Journal Sentinel, a proposed 1-million-square-foot shopping center for the Pabst Farms development in Oconomowoc, Wisconsin, includes plans for a 16-screen cinema, 120 stores, nine restaurants, and two hotels:

The main section of the mall would be a two-story enclosed structure with two or three multilevel large anchor stores, two smaller two-level anchor stores, such as a bookstore, and 100 to 120 other smaller shops. Another part of the complex, at the west end of the enclosed mall, would be a separate open-air mall with small one-story shops with sidewalks in front.

At the east end of the enclosed mall there would be a 16-screen movie theater separated from the mall by a park-like green space, complete with fountain, flanked by restaurants.

Construction could begin as early as next year. This would be the first movie theater for the Oconomowoc area since the Olympia Theater closed many years ago.

While there is no mention of who would operate the cinema, it would make sense for it to be AMC, since the developer (General Growth Properties) operates the Mayfair Mall in Wauwatosa, Wisconsin, which is the location of the AMC Mayfair Mall 18.

The Pabst Farms development is less than 10 miles from the Marcus Hillside cinema in Delafield, and less than 15 miles from other theaters operated by Wildwood Cinemas in Pewaukee and Star Cinema in Johnson Creek.