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The historic Avalon Theatre in Milwaukee, Wisconsin is planning to install a 24-foot-tall movie marquee, reminiscent of what was common in movie theaters many years ago, with electronic signage below, something that wasn't available when the theater opened in 1929.
The Milwaukee Business Journal published an article recently which shows the plans for the proposed sign and provides some details about what's necessary for the sign to be installed:
The owner of the Avalon Theatre is planning a 24-foot, old-fashioned movie marquee and tower for the property in Milwaukee’s Bay View neighborhood.
Owner Lee Barczak is renovating the 85-year-old theater at 2473 S. Kinnickinnic Ave., Milwaukee, and is expected to reopen it this summer. It has been closed since 2000.
The painted aluminum sign will be 24 feet tall and 24 feet across over the entrance to the theater, according to materials submitted to the Milwaukee Historic Preservation Commission.
The Historic Preservation Commission will hold a public hearing on the proposed sign at 3 p.m. April 15 at City Hall. The sign could also require approval from the Board of Zoning Appeals because of its size, Jakubovich said.
Click the Read link below to view the full article and photos/drawings.
The article goes on to mention that the theater is now planning for a July 2014 opening date. Previously, a June opening was targeted, but weather-related delays contributed to the new date.
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