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Company to synchronize smells to movie

Posted on Wednesday, April 12th, 2006. Last Updated on Thursday, April 13th, 2006 5:53 PM by Scott Jentsch

From the "who asked for this to be done?" department comes a story from USA Today about a Japanese company that is synchonizing smells to scenes in a movie.
A new service from a major telecommunications company, NTT Communications Corp., will synchronize seven different smells to parts of The New World, starring Colin Farrell. A floral scent accompanies a love scene, while a mix of peppermint and rosemary is emitted during a tear-jerking scene. Joy is a citrus mix of orange and grapefruit, while anger is enhanced by a herb-like concoction with a hint of eucalyptus and tea tree.
Apparently, a home version is also available for the bargain price of just $620. While this may work well for a romance, I wouldn't want to be there when they show something on the order of "Old School" or "American Pie"...


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