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Will be the largest traditional movie screen in Twin Cities area
MILWAUKEE--(BUSINESS WIRE)--Sept. 2, 2004-- Marcus Theatres(R) Corporation, a division of The Marcus Corporation (NYSE:MCS), today announced plans to add a 75-foot-wide UltraScreen(R) to the Marcus Cinema in Oakdale, Minnesota. This will be the company's first UltraScreen in the Twin Cities area and the sixth operated by the Milwaukee-based circuit. The UltraScreen will be part of a new 500-seat auditorium addition to the company's 16-screen Oakdale Cinema.
"A totally incredible moviegoing experience," is how Bruce J. Olson, president of Marcus Theatres Corporation, describes the gigantic UltraScreen planned for Oakdale. "Imagine seeing the biggest event films of the year on a screen that is more than three-stories tall and three times wider than the typical movie screen and hearing movies in amazing multi-channel digital sound. The UltraScreen takes moviegoing to a totally new level of excitement that can never be experienced at home. The UltraScreen is 500 times bigger than a typical 19" television screen," said Olson.
"Part of the magic of going to the movies is having a larger-than-life experience. The UltraScreen, with its enormous razor sharp picture and comfortable stadium seats, will be Marcus movie magic at its best. The Oakdale UltraScreen will be the largest traditional movie screen in the Twin Cities area," Olson said.
"Not only will people be able to see the best Hollywood movies in sharp, bright detail on the dramatic UltraScreen, they will also be able to hear movies as they have never heard them before. A remarkable new state-of-the-art digital sound system will be an impressive feature of the Marcus Theatres Oakdale UltraScreen. The new sound system features Crown International's innovative Digital B-Chain(TM) and JBL Professional's Academy Award(R) winning ScreenArray(R) cinema system. Marcus Theatres has brought these systems together to create cinema audio experiences that are the first of their kind in theatres in North America," said Olson.
"The new Oakdale UltraScreen will stretch from wall-to-wall and totally engage audiences in the experience of attending a movie. Marcus Theatres' UltraScreens in Wisconsin and Illinois have proven to be extremely popular in attracting people from throughout their regions, and we anticipate that moviegoers from throughout the Twin Cities will come to experience the magic of the UltraScreen," Olson said.
The 500-seat auditorium addition to the Oakdale Cinema also features comfortable plush highback stadium seats with cupholder arms, doublewide Love Seats and convenient access for wheelchair users.
Construction on the Oakdale Cinema, 5677 Hadley Road, is planned to begin this fall with an anticipated opening in spring 2005.
Marcus Theatres(R), a division of The Marcus Corporation (NYSE:MCS), is the ninth largest theatre circuit in the United States and currently owns or operates 488 screens at 45 locations in Wisconsin, Illinois, Minnesota and Ohio. Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. In addition to its Marcus Theatres division, the company's Marcus Hotels and Resorts division owns or manages 11 hotels and resorts in Wisconsin, California, Minnesota, Missouri, and Texas and one vacation club in Wisconsin. The Marcus Corporation's limited-service lodging division operates or franchises 177 Baymont Inns & Suites in 32 states, seven Woodfield Suites in Illinois, Wisconsin, Colorado and Texas and one Budgetel Inn in Wisconsin. In July 2004, the limited-service lodging division signed a definitive agreement for the sale of the division to La Quinta Corporation. For more information, visit Marcus Theatres' Web site at www.marcustheatres.com or The Marcus Corporation Web site at www.marcuscorp.com.
SOURCE: The Marcus Corporation
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