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Milwaukee, WI: Avalon Theatre Reopening Delayed

Posted on Friday, July 11th, 2014 2:20 PM by Scott Jentsch

Theater Photo - Copyright 2014 SVJ Designs, LLC. All Rights Reserved.The historic Avalon Theatre in Milwaukee, Wisconsin won't reopen in July, as originally planned, but according to an article in the Milwaukee Business Journal, they are hoping to open before the end of the year:

The Avalon Atmospheric Theater & Lounge won’t reopen this summer, but the ownership group is confident it will be ready by the end of 2014.

“It will still absolutely, positively be this year,” said John Brannan, director of operations at Neighborhood Theater Group.

Owner Lee Barczak has been working on reopening the historic theater in Milwaukee’s Bay View neighborhood for years, and renovations started in late 2013. He previously had hoped to reopen the theater in June. Barczak also owns the Rosebud Cinema in Wauwatosa and The Times Cinema on the west side of Milwaukee as part of Neighborhood Theater Group.

The renovations, estimated at $1.8 million, are simply taking longer than expected, and the group doesn’t want to rush things, Brannan said.

“When the realization hit that we were probably going to miss the summer, we took an approach that it’s really important that we do this project correctly and the theater really wows people when it opens,” he said.

Click the Read link below to view the full article.

I drove past the theater two weeks ago, hoping to get an updated photo for our records. I was especially hoping to see some progress towards the installation of a new blade sign, which was announced in March, but the exterior didn't look much different than when the above photo was taken in April.

The theater has had a rocky history of attempts to reopen it after it was closed in 2000. You can read some of those stories on the Journal Entries page for the theater.

We agree that it's more important to do it right than do it fast, so good luck to everyone involved and we look forward to seeing your theater light up Kinnickinnic Avenue and the faces of moviegoers!



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