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AMC Entertainment and IMAX Corporation announced recently that they have agreed to add new IMAX auditoriums to 11 AMC Theatres locations in 2015. The cities involved are Chicago, New York, Newark, and Phoenix.
"Guests are choosing AMC because they know they'll get the best possible movie-going experience, including more immersive IMAX theatres than anyone else in North America," said Gerry Lopez, CEO and president of AMC. "We look forward to strengthening our longstanding successful partnership and bringing The IMAX Experience® to more moviegoers across the United States"
"For nearly a decade, AMC and IMAX have worked together to bring millions of movie fans across North America the best cinema-going experience possible," said IMAX CEO Richard L. Gelfond. "Our collaborations continue on many fronts, most recently on new marketing initiatives which include developing custom IMAX content for AMC's marketing channels, successfully generating awareness of our brand and experience. We see today's agreement with AMC as an endorsement of the long-term viability of the IMAX domestic business and anticipate many more years of shared success."
Of the 11 locations, five are part of a previous agreement between the companies that were possible expansion locations, and six are newly agreed-upon locations.
The specific theaters involved have not been detailed at this time.
Source: IMAX and AMC Entertainment Press Release
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