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Netflix Customers Get Free Rentals at Blockbuster

Posted on Wednesday, December 6th, 2006 11:13 AM by Scott Jentsch

According to an article in the Dallas Business Journal, Dallas-based Blockbuster, Inc. is giving Netflix customers free movie rentals through December 21, 2006.

All you need to do to get your free rental is bring your red flap from the Netflix mailer (the part that has your address on the label) and take it to your local Blockbuster store. You will need to have a Blockbuster store membership to get your free rental, and you will most likely be pitched on Blockbuster's online "Blockbuster Total Access" program as well. 

It's an interesting way for Blockbuster to get a handle on how many of their membership cardholders are Netflix customers so that they can market directly to them. It also provides us Netflix customers with a way to get a free rental on the spur of the moment, even if it means having to deal with going to the store to get the movie, and then having to take it back again after you're done. 

Netflix memberships start at $5.99 per month for a one disc at a time / two-discs-per-month plan and go up to a plan that offers up to 8 movies at a time with no monthly limit on the number of rentals for $47.99 per month. Discs are sent with postage-paid return envelopes, so you just put the disc back in the mail when you're done watching it, and the next available movie in your queue is sent to you. Turn-around time is usually 1-2 days.

Blockbuster Total Access plans range from $5.99 per month for one disc at a time / two-discs-per-month to a $23.99 per month plan that allows you to have 4 discs out at a time and unlimited rentals. All their plans come with a bonus monthly coupon for an in-store rental and the ability to place the disc back in the mail or dropping off at any Blockbuster store.

Both services are offering HD DVD and Blu-ray high definition discs. 



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