You may recognize the name of Nora Ephron, who is a writer, director, and producer of popular movies, such as Sleepless in Seattle, You've Got Mail, and Bewitched. In an op-ed piece she wrote on April 7th in the New York Times, she recounts a bad experience when going to see a movie at the Loews Orpheum 7, at 86th Street and Third Avenue in Manhattan. Three trips to find a staff member, and she still had to sit through a flawed presentation.

I left the theater and walked upstairs again. The ticket taker was still there. I asked her if she would ask the projectionist to reframe the movie. Once again she looked at me blankly, so I asked again. She promised she would. I waited until she walked off in the direction of the unseen projectionist. By the time I got back to my seat, the image on screen had been reframed, although not perfectly, but by then I was too exhausted by my heroism to complain further.

After the movie, when she asked to speak with a manager or assistant manager, she found that the most senior member of the staff was the ticket-taker whom she had reported the problems she was experiencing three times before. With the recent publicity from theater executives about the proper way to see a movie is in a movie theater and not at home, issues like this should be addressed, and quickly. Shoddy service should never be rewarded.