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|Home: BigScreen Journal - Rochester, MN: Wehrenberg Theatres Expanding to Rochester, MN|
St. Louis, MO – Wehrenberg Theatres is growing again, this time to the “Land of 10,000 Lakes.” The planned megaplex will house 14 screens in a free-standing facility near Maine and St. Bridget Rd. The theatre, dubbed The Galaxy 14 Cine, will anchor the Shoppes on Maine, an OPUS Northwest development project. The theatre will be completed in late Fall of 2007.
All auditoriums will feature stadium-seating, dynamic Dolby Digital Sound with sub-bass enhancements, and wall-to-wall screens. One such auditorium will house nearly 450 seats, making it one of the largest auditoriums in the Rochester area.
This auditorium will showcase Wehrenberg’s new “Mega-Screen,” a massive 65-foot wide by 25-foot high screen filling an entire wall. The Galaxy 14 Cine will be the only theatre in the region equipped with this innovation. The enormous auditorium will also boast the best technology in sound, featuring the Dolby Digital with SLS Ribbon Driver speakers. These innovative speakers dramatically improve the range and quality of sound integrated into a movie soundtrack. Dialogue is clear while music and sound effects are crisp, but not overpowering.
This amazing theatre will not only include technologies previously unseen in Rochester, but certain Wehrenberg staples will be built-in as well. All auditoriums will surround guests in the full comfort of Wehrenberg’s plush “snuggle-seats” with cupholder armrests. “Snuggle-seats” allow guests to raise armrests out of the way for more room, or so couples can sit closer. The seats also rock so guests can lean back comfortably and still have their eyes fixed on the enormous screen.
An expanded Family Entertainment Area will house the most advanced and popular electronic games, such as Dance Dance Revolution. Favorite redemption games will test various skills as well, and offer numerous prizes.
Fred’s Drive-In, another popular Wehrenberg innovation quickly becoming a guest favorite, debuts in Minnesota with the Galaxy 14 Cine. Fred’s resembles a drive-in theatre, but is a restaurant offering guests fun foods not commonly associated with theatre fare. The seating area is actually made from classic 50’s era autos, and one wall features a large screen which will run nostalgic clips from “B” movies, cartoons and comedy shorts. New trailers of upcoming hits will be in the mix, too.
The expanded menu boasts delicious items such as pizza, ice cream, chicken strips and toasted ravioli, a traditional St. Louis appetizer in which ravioli is breaded and deep fried. Food can be enjoyed in Fred’s Drive-In, or taken into auditoriums during features.
Of course, traditional concessions like hot, buttered popcorn, ice-cold soda and all the favorite candies will be available at the vast concession stands. Also, complete party rooms will be available for children’s birthday parties, and the spacious auditoriums are perfect for group and corporate events.
“Obviously this is a growing community, and it deserves a theatre with up-to-date amenities and services,” said Ronald P. Krueger, Chairman and Co-CEO of Wehrenberg Theatres. “This is an exciting time for the movie industry due in part to new technologies. Colors are sharper, sounds are so crystal-clear and special effects are so realistic. Some of the older theatres really don’t do the films justice anymore.”
Ron Krueger II, President of Wehrenberg Theatres, added, “We are thrilled to introduce our brand of ‘Entertainment Excellence’ to Rochester. From the fun electronic games to the incredible film presentations themselves, we truly believe Rochester residents will love this theatre.”
Wehrenberg Theatres currently operates fourteen cines in Missouri, Illinois and Iowa. New theatres are currently under construction in Dardenne Prairie, MO and Bloomington-Normal, IL.
Celebrating its 100th Anniversary in 2006, St. Louis-based Wehrenberg Theatres is the oldest family-owned and operated theatre circuit in the U.S. Ronald P. Krueger, 3rd Generation, Chairman and Co-CEO of Wehrenberg Theatres. Ronald P. Krueger, 4th Generation, President of Theatre Operations.
Source: Wehrenberg Theatres Press Release
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