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Glendale, WI: Bayshore Town Center

Posted on Friday, January 12th, 2007 12:00 PM by Scott Jentsch

On October 31st, 2006, I posted about a news article that mentioned the inclusion of an upscale movie theater in the new Bayshore Town Center in Glendale, Wisconsin. An operator had not been named, but they were hoping to open in January 2007 (basically, now).

Yesterday, JSOnline is reporting that Hamid Hashemi's IPic Entertainment will be operating the new theater, and that it will open some time this summer.

Hamid Hashemi, former chief executive officer of Muvico Theaters, will operate an upscale theater, restaurant, bar and bowling center at Bayshore.

The complex, in the upper level rotunda, will be the first for his new IPic Entertainment venture.

"We're really excited that we're coming to Milwaukee," said Hashemi, who has run theaters at other shopping centers developed by Yaromir Steiner, who developed Bayshore.

The Ipic theater at Bayshore will include six screens. All seating will be in the form of 6-foot-wide loveseats, spaced with aisles 54 inches wide. Tickets, expected to be priced at $15 to $16, will include popcorn and valet parking. After 6 p.m., admission will be limited to people ages 21 and over.

The entertainment complex will include a 200-seat Ovations restaurant and a 120-seat Sequel bar. Ovations will offer a full menu in an elegant, white tablecloth setting.

The Pinstrikes bowling center will have 11 stylized lanes and plush couches.

Click the Read link below to read the full article. Hashemi founded Muvico Theaters in Florida and served as its CEO until 2005.

Even though many people think that movie ticket and concession prices are plenty high already, I think that this type of venue has an opportunity to succeed. By targeting upscale visitors, it places the emphasis on a full evening's experience, and not just consuming a two-hour movie and getting on to the next thing. It also allows the venue to invest in more comforts and amenities that multiplexes won't justify with their razor-thin budgets.

The higher prices will also serve to weed out patrons who might not be as respectful of others as many would like, as a common complaint among many moviegoers is the rudeness of other customers.

Thanks to reader Ron H. for passing this along to us!



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