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"300" to be simultaneously released as IMAX(R) film in March 2007

Posted on Friday, January 26th, 2007 12:29 PM by Scott Jentsch

Press Release

LOS ANGELES, CA, Jan 25, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- IMAX Corporation and Warner Bros. Pictures today announced that the highly anticipated film 300, a Mark Canton/Gianni Nunnari Production directed by Zack Snyder and based on the epic graphic novel by Frank Miller, will be simultaneously released domestically to both IMAX(R) and conventional theatres on March 9, 2007.

The film will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) and Warner Bros. Pictures will be the exclusive distributor of the film.

"Warner Bros. Pictures and the filmmakers are very excited to bring this unique cinematic experience to both conventional and IMAX theatres this spring," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "The immersive IMAX Experience will transform this film, offering audiences an alternative way to view this highly-charged picture."

"300 is an exciting event film which includes many aspects that we believe will appeal to commercial audiences," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "As a great partner to IMAX, Warner Bros. Pictures has provided many fantastic films that have resulted in significant incremental box office revenue for IMAX exhibitors, and we look forward to continuing this tradition."

"We are delighted that 300 will be the first feature motion picture to open in IMAX theatres in 2007," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Audiences that experience 300 in IMAX's immersive format will feel as if they were actually with the Spartans as this larger-than-life epic story unfolds."

Based on the epic graphic novel by Frank Miller, "300" is a ferocious retelling of the ancient battle of Thermopylae in which King Leonidas (Gerard Bulter) and 300 Spartans fought to death against Xerxes and his massive Persian army. Facing insurmountable odds, their valor and sacrifice inspire all of Greece to unite against their Persian enemy, drawing a line in the sand for democracy. The film brings Miller's (Sin City) acclaimed graphic novel to life by combining live action with virtual backgrounds that capture his distinct vision of this ancient historic tale.

Warner Bros. Pictures presents in association with Legendary Pictures and Virtual Studios, a Mark Canton/Gianni Nunnari Production, "300". Directed by Zack Snyder (Dawn of the Dead), the film stars Gerard Butler (Phantom of the Opera), Lena Headey (The Brothers Grimm), David Wenham (The Lord of the Rings trilogy), and Dominic West (The Forgotten).

About IMAX Corporation

Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies and the newest distribution window for Hollywood films. IMAX delivers the world's best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR (Digital Re-mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences. As of September 30, 2006, there were 280 IMAX theatres operating in 40 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

This press release contains forward looking statements that are based on management assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2005.

Source: IMAX Corporation



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