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To publicize the release of the upcoming movie "Spider-Man 3" on May 4th, Columbia Pictures and NBC have teamed up to broadcast an exclusive one minute clip from the movie during the television show "Heroes" on Monday, March 5, 2007.
Following that broadcast, viewers can go online to nbc.com and watch the premiere of a 6-minute clip in high definition (the press release below says 6 minutes in one place and 7.5 minutes in another). This clip will be exclusive for 24 hours, when, presumably, it will be made available on other outlets.
TWO INCREDIBLE FORCES COME TOGETHER AS SPIDER-MAN MEETS NBC'S "HEROES" FOR A NIGHT OF EVENT PROGRAMMING
Exclusive Six-Minute Scene from Spider-Man™ 3 Debuts Online at NBC.com Following Cliffhanger Episode of "Heroes"
Spider-Man™ 3 Scene to be NBC.com's First HD Stream
CULVER CITY and BURBANK, Calif., February 28, 2007 - As Peter Parker's Aunt May once said, there's a hero in all of us. That will be true as Monday, March 5, becomes a night of heroes - Columbia Pictures, in anticipation of the release of Spider-Man™ 3 on May 4, will air an exclusive one-minute clip from the film during the broadcast of a cliffhanger episode of NBC's top-rated new show "Heroes," then premiere 7 minutes and thirty seconds from the film online, exclusively on NBC.com, for 24 hours.
As "Heroes" moves towards the exciting conclusion of its second story arc of its first season, viewers of the show and Spider-Man fans will get a look at Spider-Man™ 3 with a brand-new 60-second clip from the movie that contains a cliffhanger of its own. Then, immediately following the broadcast, Web-crawling viewers and moviegoers can go online to catch the premiere of a revealing six-minute film sequence that will have viewers on the edge of their seats as it is streamed in high definition at NBC.com.
"'Heroes' and Spider-Man both share a common theme: everyday people and how they deal with finding themselves in extraordinary circumstances," said Valerie Van Galder, President of Domestic Marketing for the Columbia TriStar Motion Picture Group. "Because of that, this is a great programming marriage - it makes for a night of event television and a rare opportunity to see a scene from one of the summer's most highly anticipated movies. We couldn't be more excited to unveil six minutes of the movie to help whet the appetites of Spider-Man fans everywhere."
"We're so pleased to be teaming up with Columbia Pictures to present our audience with such an exciting event," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment and New Media. "This partnership not only gives our users an exclusive sneak-peek at Spider-Man™ 3 - a film they will undoubtedly want to see - but also increases the richness of their experience by allowing them to stream it in HD, a first for NBC.com."
The one-minute Spider-Man™ 3 clip will drive viewers to NBC.com to see the exclusive six-minute scene from the movie, which is NBC.com's first-ever HD-streamed presentation, on any platform. The event will be promoted with ads in USA Today, Los Angeles Times, New York Times, and TV Guide, as well as online and on the radio. It will also be heavily promoted on NBC.
Columbia Pictures' Spider-Man™ 3 reunites the cast and filmmakers from the first two blockbuster adventures for a web of vengeance, love, and forgiveness that will transport worldwide audiences to thrilling new heights on May 4, 2007.
In Spider-Man™ 3, based on the legendary Marvel Comics series, Peter Parker has finally managed to strike a balance between his devotion to M.J. and his duties as a superhero. But there is a storm brewing on the horizon. When his suit suddenly changes, turning jet-black and enhancing his powers, it transforms Peter as well. Under the influence of the suit, Peter's pride and overconfidence take hold and he begins to neglect the ones he cares about the most. As two of the most-feared villains yet, Sandman and Venom, gather unparalleled power and a thirst for retribution, Spider-Man's greatest battle is the one within himself - he will need to rediscover who he is and what makes him the hero people love.
Columbia Pictures Presents A Marvel Studios/Laura Ziskin Production Spider-Man™ 3 starring Tobey Maguire, Kirsten Dunst, James Franco, Thomas Haden Church, Topher Grace, Bryce Dallas Howard, James Cromwell, Rosemary Harris, and J.K. Simmons. The film is directed by Sam Raimi. The screenplay is by two-time Oscar® winner Alvin Sargent and the screen story by Sam Raimi & Ivan Raimi and based on the Marvel Comic Book by Stan Lee and Steve Ditko. The producers are Laura Ziskin, Avi Arad, and Grant Curtis. The executive producers are Stan Lee, Kevin Feige, and Joseph M. Caracciolo.
About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.
About NBC Entertainment and NBC.com
NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.
NBC.com is the most visited broadcast television site and the online home for the most affluent and educated broadcast television audience including unique offerings, such as interactive content, text and video blogs, and more.
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