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|Home: BigScreen Journal - Get 50% Off Many Blu-ray Movies at Amazon.com|
Amazon.com is having a half-price sale on dozens of Blu-ray high definition discs!
Across the board, Blu-ray discs have been more expensive than HD DVD's (even for the same movies), so this sale is a definite plus for anyone who has been holding off building their library of HD movies because of the high prices.
There's no indication how long this sale will last, or whether it will be a permanent price reduction on those titles. According to their site, Amazon's sale will continue through Monday, March 26th. Reports of this sale are flying around the enthusiast web sites, so if you're interested in any of these titles, I wouldn't recommend waiting around for a rainy day in case some titles go out of stock.
Some industry tracking web sites that chart the relative sales of HD DVD and Blu-ray movies show that this sale has had quite an impact on Blu-ray disc sales. Perhaps this will show the studios that aggressive pricing will have an impact on adoption rates of these new formats, and even though they may be pulling in less per sale, the volume increase may make up for it.
Here's to the hope that Amazon.com will offer similar price reductions on HD DVD titles!
[updated to include the 3/26/2007 end date]
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