Amazon.com is having a half-price sale on dozens of Blu-ray high definition discs!

Across the board, Blu-ray discs have been more expensive than HD DVD's (even for the same movies), so this sale is a definite plus for anyone who has been holding off building their library of HD movies because of the high prices.

50% Off Blu-ray Sale

Titles include:

• 50 First Dates
• A Knight's Tale
• Alien vs. Predator
• Behind Enemy Lines
• The Big Hit
• Black Hawk Down
• Broken Arrow
• Bubble
• Chain Reaction
• District B13
• Enron - The Smartest Guys in the Room
• Entrapment
• Fantastic Four
• The Fifth Element
• HDNet World Report - Shuttle Discovery's Historic Mission
• Hitch
• House of Flying Daggers
• Ice Age: The Meltdown
• Into the Blue
• Kingdom of Heaven
• Kiss of the Dragon
• Kung Fu Hustle
• The Marine
• Memento
• One Last Thing...
• Planet of the Apes
• Resident Evil Apocalypse
• The Sentinel
• Speed
• Stealth
• S.W.A.T.
• Tears of the Sun
• Transporter
• Transporter 2
• The War Within
• The World's Fastest Indian
• X-Men 3: The Last Stand
• XXX

There's no indication how long this sale will last, or whether it will be a permanent price reduction on those titles. According to their site, Amazon's sale will continue through Monday, March 26th. Reports of this sale are flying around the enthusiast web sites, so if you're interested in any of these titles, I wouldn't recommend waiting around for a rainy day in case some titles go out of stock.

Some industry tracking web sites that chart the relative sales of HD DVD and Blu-ray movies show that this sale has had quite an impact on Blu-ray disc sales. Perhaps this will show the studios that aggressive pricing will have an impact on adoption rates of these new formats, and even though they may be pulling in less per sale, the volume increase may make up for it.

Here's to the hope that Amazon.com will offer similar price reductions on HD DVD titles!

[updated to include the 3/26/2007 end date]