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|Home: BigScreen Journal - The Hollywood Reporter Interviews Shari Redstone of National Amusements|
The Hollywood Reporter is featuring an interview done with Shari Redstone, president of the National Amusements movie theater chain.
The interview covers some of the basics, like what National Amusements is doing internationally vs. domestically, and she takes the position that movie theaters aren't going away any time soon (naturally, she'd have that position).
One item of particular note is the discussion of high-end moviegoing at their theaters, like The Bridge: cinema de lux in Los Angeles, California. For more information about the features provided in their "Cinema de Lux" theaters, see this announcement of the opening of a new location in Beavercreek, Ohio. She mentions that the theaters have been very well received, and by catering to specific groups of people, they have been successful in attracting return customers. Marcus Theatres Corp. is trying this concept in their own fashion with the Marcus Majestic Cinema in Brookfield, Wisconsin, which is under construction and due to open in the near future.
I believe that creating a special experience for moviegoers is the best way for movie theaters to compete with the ever-shrinking home video release window and other forms of entertainment. The Redstone interview says that a study found that 70% of people think that movies should be seen in a movie theater. If that statistic is true, then it's the theater's game to lose. They need to earn the money of the moviegoing public, and creating a great movie-going experience is the best way I can think of to do that.
Click the Read link below to view the full interview.
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