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Number of Digital Cinema Screens Pass 4,000 Worldwide, But Can't Get to 1 in Milwaukee

Posted on Monday, April 2nd, 2007 2:01 PM by Scott Jentsch

The Hollywood Reporter is featuring an article that reports that the number of screens around the world capable of projecting movie images digitally (as opposed to using film) is now more than 4,000.

Following a rush last week to complete technical installations to enable 3-D screenings for Disney's "Meet the Robinsons," the number of theaters equipped with digital cinema screens worldwide has passed the 4,000 mark. With the bulk of these being domestic installations, it also means that roughly 10% of the screens in the U.S. are now digital, reported Texas Instruments, the developer of the DLP Cinema chip.

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Tony Adamson, manager of DLP marketing at Texas Instruments said that DLP Cinema-based projector installations have been averaging approximately 400 a month, and he hopes the movement will hit 5,000 screens during the summer. "There will be a big push in April to be prepared for the summer blockbusters," he said. "We project 7,000 (worldwide) by the end of the year."

The BigScreen Cinema Guide supports the idea of Digital Cinema gaining wider acceptance. Even though film is capable of projecting a better image, it has been our experience that digital cinema presentations have provided better overall movie-going experiences. This is largely due to the inherent lack of bob (vertical movement of the film) and weave (horizontal movement of the film) that digital cinema provides. Combine this with the fact that there is no chance for the film to become scratched, get dirty, or for splices to cause sections of the movie to be missing picture and/or sound.

If I were planning to see a movie and there were two movie theaters playing that movie within relatively similar distances, I would choose the digital cinema presentation over the film presentation. (In fact, I've driven over an hour to see digital cinema presentations, going right past several theaters in the area.)

 DLP Digital Projection To help you find the digital cinema presentations in your area, we provide a special indicator on our showtimes. You can see that indicator to the right.

Unfortunately for those of us in the Milwaukee, Wisconsin area, the closest digital cinema theaters are located in Illinois. The closest to Milwaukee is the AMC South Barrington 30 in South Barrington, Illinois (54 miles from our office, as the crow flies, 95 if the crow has to drive) and the Regal Lincolnshire 20 & IMAX Theatre in Lincolnshire, Illinois (still a 68 mile drive or 55 mile flight), and the only Wisconsin installations are in the Carmike Oakwood Mall location in Eau Claire. Now that Marcus is the seventh largest chain in the country, let's hope that they can step up to the plate and provide their customers with some digital cinema presentations!

Click the Read link below to read the full article on the Hollywood Reporter web site.



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