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|Home: BigScreen Journal - Disney/Pixar to Show 9 Minutes of "Ratatouille" Beginning May 1st|
There will be a 90 second commercial appearing on the "American Idol" TV show directing audiences to the web site for the full 9 minute sequence.
"We really feel like we've got the most original movie of the summer and we can't wait to show it to people," said Jim Gallagher, president of Walt Disney Studios Marketing. "In a summer of sequels, we believe that inviting users to sample a chunk of the next masterpiece from Pixar is the most impactful way of demonstrating the film’s fresh comedy and originality. The Internet gives us the opportunity to do this without the limitations of traditional media and we think that this stunt allows us to cut through an increasingly crowded marketplace."
In addition to a "Ratatouille" roadblock on the Disney.com videos section tomorrow, there will be a custom background skin, permanent homepage promotional units, and "character integration into their very popular segment pages, geared specifically towards boys, girls, kids & teens, families and Disney fans." This should pretty much assure you of not missing the fact that there is a new Disney/Pixar movie coming out!
In this new animated comedy/adventure, "Ratatouille," a rat named Remy dreams of becoming a great chef despite his family's wishes and the obvious problem of being a rat in a decidedly rodent-phobic profession. When fate places Remy in the city of Paris, he finds himself ideally situated beneath a restaurant made famous by his culinary hero, Auguste Gusteau. Despite the apparent dangers of being an unwanted visitor in the kitchen at one of Paris' most exclusive restaurants, Remy forms an unlikely partnership with Linguini, the garbage boy, who inadvertently discovers Remy’s amazing talents. They strike a deal, ultimately setting into motion a hilarious and exciting chain of extraordinary events that turns the culinary world of Paris upside down.
Remy finds himself torn between following his dreams or returning forever to his previous existence as a rat. He learns the truth about friendship, family and having no choice but to be who he really is, a rat who wants to be a chef.
This is probably Disney and Pixar's most challenging release to date. The trailer is pretty good and leads me to believe that the magic that they brought to the big screen in hits like "Cars," "Finding Nemo," and "The Incredibles" is still there. However, this summer is very full of big movies. Harry Potter, Pirates of the Caribbean, Shrek, and Spider-Man are all dominating the summer hype-space, and it will be interesting to see if a movie about a French rat can carve out its own niche in the hearts, minds, and wallets of the movie-going public this summer.
We have a link to the movie trailer and we have three photos from the movie on the Photo Galleries page. Click the Read link below for the full array of information about "Ratatouille" and see for yourself if Disney and Pixar still have the magic!
Source: Disney Press Release
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