Press Release

Muvico Entertainment, LLC’s World’s Premier Movie Experience Debuts Today in Boynton Beach

New Integrated Entertainment Experience Prototype Unveiled For Retrofitting Several Of The Circuit’s Existing Megaplexes

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Muvico Entertainment, LLC's World Premier Movie Experience debuted today in Boynton Beach, FL as Muvico Boynton Beach 14 opened its doors at 12:01 a.m. to "co-star in synchronized debut" with the blockbuster film Spider-Man 3.

The 78,000-square-foot, 14-screen, 3,800-seat megaplex is located at 801 Congress Avenue between Boynton Beach Boulevard and Gateway Boulevard across from the northeast corner of Simon Property Group’s Boynton Beach Mall. It is the second new Muvico location to open in five months (with another planned to debut in Chicago this fall).

"Bigger Than Life" Themed Architecture With Finest of Technologies & Amenities

The Mediterranean/Hacienda-themed megaplex features the exciting “bigger than life” themed architecture Muvico is known for, as well as the same innovative, signature amenities and services that have long-ranked high with movie-goers throughout Florida, Maryland and Tennessee.

Designed for movie-goers of all ages, the new theater offers innovative amenities and state-of-the-art presentation technology underscored by Muvico’s award-winning guest service, all in perfect concert to entertain the diverse and growing community. To deliver Muvico’s “World Premier Movie Experience”, all auditoriums are fitted with stadium seating with most “rocking” seats as wide as 24 inches with 46" row spacing to offer ample room to walk between aisles, wall-to-wall curved screens (ranging from massive 54 feet wide x 24 feet high screens down to more intimate sized screens that are 36 feet wide by 16 feet high) with state-of-the-art digital projection, and Dolby digital surround sound technologies.

Luxury Of Choice & Guest Experience Remain Paramount At Muvico

Muvico Boynton Beach 14 features Muvico’s traditional signature amenities, including:

• Valet parking for a convenient “red carpet” way to begin and end an entertainment experience.
• On-line ticketing so that guests can conveniently buy movie tickets in advance at www.muvico.com for assigned seats in the Premier auditorium and general seating in other theaters.
• Muvico’s exclusive and precedent-setting on-site children’s playroom, supervised by teachers and assistants, will return spontaneity to movie-going parents who want to relax and enjoy a film hassle-free without a frantic — and often unsuccessful — “last-minute” search for an at-home babysitter. The playroom features a fun, “kid friendly” themed environment that includes such amenities as a computer zone, a reading corner, an arts and crafts space, a science area, a free play spot and assorted play activity areas.
• Muvico’s expanded menu offering at its 2,500-square-foot concession center that provides not just the traditional theater fare such as soda, popcorn and candy, but also freshly prepared lite meals such as crispy chicken breasts, mini-movie-burgers, fresh baked pizza, and popcorn shrimp, plus curly fries, ice cream, and specialty coffees.
• Muvico’s popular video arcade, with more than 650-square-feet of amusement options including more than 20 ever-changing popular and exciting video games for pre- and post movie/event enjoyment.

New prototype additions incorporated into the design of its newest entertainment destination include:

• Introduction of Muvico’s first dine-in Premier Café -- complete with a full service bar, casual indoor lounge and alfresco dining, and movie-themed culinary fare -- that will be used as a prototype for upcoming new locations, as well as planned to be constructed and added to several of its current non-Premier level “dinner and a movie” styled megaplexes such as Muvico Paradise in Davie, FL and Muvico Parisian at CityPlace in West Palm Beach, FL. The intimate venue features Old World touches, with heavily carved bar elements in dark stained oak topped by green copper-speckled granite and complimented by imported tiles on walls and floor in yellow, blue, red and green hues with a handmade stone medallion floor inset. Themed menu items include A FruitMix Named Desire, ChixRibs on a Hot Tin Roof, The Boynton Signature T-Burger with American Cheese, Totally Turtle Cheesecake, Specialty Coffees – Hot or on the Rocks, including Nescafe Movie Mocha and Nescafe Leading Latte, etc.
• A 150-seat Premier Auditorium that presents the latest blockbuster films to guests ages 21 years and older who want to enjoy a sophisticated entertainment environment that consists of reserved seating, including oversized “love seats,” complimentary valet parking and popcorn, and access to the full-service Premier Café restaurant and bar for the ultimate “dinner and movie” experience. Premier movie-goers can enjoy beer, wine or a cocktail before, during and after their screening.
• To come: Muvico’s Integrated Entertainment Experience. Muvico will soon be featuring its new “integrated entertainment experience” that will include digital feeds of concerts and sporting events in selected auditoriums.

Muvico Is Not Just About Coming To See A Particular Movie

“We are very excited to expand the entertainment value of coming to Muvico with the prototype plans reflected in the design of Muvico Boynton Beach 14,” said Muvico Entertainment, LLC President and CEO Michael Whalen, Jr. “Each and every day we seek to strengthen our entertainment model of providing a premium and differentiated entertainment experience that people cannot get at home or in any other type of theater environment.”

Because going to Muvico is not just solely about seeing a particular movie, but rather about a “total Muvico experience,” Whalen noted that “Muvico guests can expect to soon see live sporting and concert events all in digital cinema at our locations. We also have plans to add IMAX auditoriums to three of our theaters, including Muvico Parisian 20 at CityPlace in West Palm Beach.”

He added that: “this newest venue’s design [Boynton Beach] demonstrates a new wave of movie entertainment that features fewer screens with larger auditoriums plus broadened on-site entertainment options. Guests familiar with the grandeur of Muvico Palace in Boca Raton, will love the intimacy of Muvico Boynton Beach 14. With our guests’ needs and interests always seen as a priority, our award-winning guest services crew continues to be second to none in the industry.”

Pre-Opening Vip Gala Features Movie Favorites

Orchestrated in true Hollywood red (and blue) carpet-style (in honor of the release of Spider-Man 3 last evening) with large gobo lighted spider webs adorning the grand entertainment destination, an invitation-only Spider-ific themed event was held as a Spider-ific sneak peek of MUVICO’s newest entertainment venue. It launched with a “reel” ribbon-cutting ceremony with community and industry VIPs and movie favorites including Spider-Man, Shrek, Fiona, Jack Sparrow, The Thing (from The Fantastic Four) and Lord Voldemort with a 20-foot towering Spider-Man balloon keeping a protective watch over the festivities. Guests enjoyed photo ops with these movie favorites and celebrated with their choice of red and blue Spider-tinis.

About Muvico Entertainment. LLC

Muvico Entertainment currently operates 12 state-of-the-art megaplex entertainment venues with 228 screens (with the addition of Boynton Beach: 13 theaters/242 screens) across the USA. Its strategy is to create entertainment destinations with a recognizable brand by offering many signature amenities not found in traditional theaters, including Premier-level areas with full-service restaurants and bars, on-site children’s playroom facilities, reserved Internet ticketing, and superior customer service that combine to create an overall integrated entertainment experience for its guests that delivers well beyond just exhibiting a movie. While the company currently has a majority of its locations in Florida, it is in the process of opening new venues in major metropolitan markets across the United States, including Chicago, New York, New Jersey, Washington D.C., and Philadelphia.

Muvico Entertainment is headquartered in 3101 North Federal Highway, 6^th Floor, Ft. Lauderdale, FL 33306-1042. For more information call 954-564-6550 or visit www.muvico.com.

Source: Muvico Press Release