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Search for Modified Quarters in "Fantastic Four: Rise of the Silver Surfer" Promotion

Posted on Tuesday, May 22nd, 2007 12:54 PM by Scott Jentsch

In conjunction with the upcoming release of "Fantastic Four: Rise of the Silver Surfer," 20th Century Fox is distributing 40,000 specially modified quarters around the country.

Those who find them will be directed to a web site, where they can enter to win a 4 day/3 night trip for 4 to the June 12th world premiere of the movie in London, England. The winner will be announced on or about June 4.

The first 400 people to register will be entered for a chance to receive one private screening of the movie for their friends and family the night before the opens in theaters everywhere.

I wasn't aware that painting coins and putting them into circulation was legal, but it certainly appears that is the case here. One would hope the studio cleared their plans with the U.S. Treasury...

 


 

Press Release

20th Century Fox Challenges America to Search 4 $ilver!

Limited Edition “Silver Surfer” Coin Is This Summer’s Silver Ticket

LOS ANGELES--(BUSINESS WIRE)--This summer, silver is the new gold standard – for movies, with the June 15 release of Fantastic Four: Rise of the Silver Surfer, and for movie promotions, as Twentieth Century Fox and the Franklin Mint join forces to create an original limited collector’s edition “Silver Surfer” U.S. quarter that will challenge movie goers to Search 4 $ilver.

The collector’s “Silver Surfer” U.S. quarter will be emblazoned with the image of the legendary Marvel Comics character who takes a leading role in the movie. This legal tender coin is a 2005 California statehood commemorative quarter minted by the United States Mint and specially color-enhanced by The Franklin Mint for Twentieth Century Fox.

Fox will launch the Search 4 $ilver in grand style by sending a specially-outfitted fleet of silver armored trucks out to deliver 40,000 coins to cities all across America, in time for Memorial Day weekend.

Then begins the Search. Those who find the special coins will be directed to the film’s official website, where they can register for a chance to win a 4 day/3 night trip for 4 to the June 12th world premiere of Fantastic Four: Rise of the Silver Surfer in London, England. The winner will be announced on or about June 4. Also, the first 400 people to register will be entered for a chance to receive one private screening of the film for their friends and family the night before the film surfs into theaters everywhere. In addition to the above prize opportunities, every fan is invited to visit the film’s website (www.riseofthesilversurfer.com) everyday until June 12th to flip a “virtual coin” for a chance to win instant prizes.

The Fantastic Four meet their greatest challenge yet in Fantastic Four: Rise of the Silver Surfer, as the enigmatic, intergalactic herald, the Silver Surfer, comes to Earth to prepare it for destruction. As he races around the globe wreaking havoc, Reed, Sue, Johnny and Ben must unravel the mystery before all hope is lost. Fantastic Four: Rise of the Silver Surfer, opening everywhere June 15, is the second installment of the live-action film series based on what fans around the globe know as “The World’s Greatest Comic Magazine. “Fantastic Four" directed by Tim Story and released in the summer of 2005, had a worldwide theatrical gross of $330 million and became one of Twentieth Century Fox’s most successful DVD titles ever.

About Fox Filmed Entertainment

One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation.

About The Franklin Mint

An American institution founded in 1964, The Franklin Mint is known worldwide for its innovative design, meticulous attention to detail, and creating some of the highest-quality collectible products in the world. The Franklin Mint’s peerless archives includes over 12,000 product lines, including “limited edition” fine art sculptures, heirloom collectible dolls, commemorative coins, designer jewelry, precision die-cast models and historic reproductions, as well as collections honoring some of the world’s most revered individuals and institutions. With product lines featuring the top American brands – from Marilyn Monroe and John Wayne to Monopoly and Harley-Davidson – The Franklin Mint has brought collectibles to tens of millions of people around the world for over four decades.

Search 4 Silver Contest Rules

NO PURCHASE NECESSARY. Ends 6/1/07 for Grand and 1st Prize, and 6/12/07 for Instant Win. Open only to legal US residents (except Puerto Rico) 13 and older and is subject to Official Rules. For Official Rules, visit the Fantastic 4 page at www.foxmovies.com. Odds of winning depend on the number of entries. Void where prohibited.

Source: 20th Century Fox Press Release



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