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|Home: BigScreen Journal - Microsoft Lowers Price of Xbox 360 HD DVD Addon to $179, Adds Five Free Movies By Mail|
Microsoft offers an add-on drive for their Xbox 360 gaming system that provides playback of HD DVD movies, and effective today, that device just got more attractive with the announcement that it is now at a lower price ($179.99 instead of $199.99) and purchasers are able to receive five free HD DVD's by mail (the same offer as that available to purchasers of the standalone HD DVD players) between Aug. 1 and Sept. 30.
For Xbox 360 owners, this add-on drive represents the least expensive way to enjoy HD DVD movies. The least expensive standalone HD DVD player, the Toshiba HD-A2 has a list price of $299 (but can be found at Amazon.com for as low as $239).
Along with being a gaming system, the Xbox 360 also serves as a connection for Microsoft's Xbox Live service, which provides online games and high definition movies available for download, as well as a media extender for Windows Media Center PC's (providing you with a way to play videos, view photos, and listen to music across your home network). Combine this price with a rumored price break coming for the Xbox 360 system in the next week or so, those looking for a wide array of entertainment from a single system can't really go wrong with these two items!
If you are interested in picking up an HD DVD Add-on Player for the Xbox 360, Amazon.com currently has it for $179.99. (We get a small commission for all sales through links to Amazon from our site)
Check out all the details of the new price and the "five free discs" offer in the press release below!
SAN DIEGO — July 26, 2007 — Today at Comic-Con International 2007, Microsoft Corp. announced it will lower the price of the popular Xbox 360™ HD DVD Player from $199 to $179 ERP (United States only) starting Aug. 1, 2007, and will add five free HD DVD movies for anyone purchasing an Xbox 360 HD DVD Player between Aug. 1 and Sept. 30. In addition, Microsoft further solidified the Xbox 360 as the ultimate high-definition (HD) entertainment platform, with key announcements around the HD DVD launches of “300” from Warner Bros. Home Entertainment Group and “Heroes: Season 1” from Universal Studios.
To promote the HD DVD versions of “300” and “Heroes: Season 1,” Microsoft unveiled exclusive content for Xbox LIVE® Marketplace. Xbox LIVE will offer “300” on demand in HD starting Aug. 14, and is working with Warner Bros. at Comic-Con on a Bringing It Home campaign featuring “300” and other Warner Bros. properties. In advance of the street date for the “Heroes: Season 1” HD DVD boxed set, Xbox LIVE members will be able to download for free the show’s pilot episode in high definition for a limited time. Members will also be able to download trailers, teaser scenes and other promotional materials highlighting the “Heroes: Season 1” boxed set on HD DVD.
Already the most affordable high-definition player available, the Xbox 360 HD DVD Player is the best solution for movie lovers seeking HD content in the highest possible resolution. The player’s price reduction to $179 (U.S. ERP) continues to set the bar for value, making the Xbox 360 platform the most affordable solution for consumers seeking the broadest, most compelling selection of next-generation gaming and HD video experiences.
“With the price reduction to $179, the Xbox 360 HD DVD Player continues to be the most affordable way to enjoy high definition,” said Jeff Bell, corporate vice president of Global Marketing, Interactive Entertainment Business, Entertainment and Devices Division at Microsoft. “From the beginning, we set out to offer Xbox 360 owners an unrivaled high-definition experience, with a choice of optical discs on the HD DVD format and digital downloads through Xbox LIVE Marketplace — both of which have a selection of the best content Hollywood has to offer. Today’s announcements around ‘300’ and ‘Heroes: Season 1’ are great examples of how we believe HD content can be offered to consumers.”
In addition to the price drop, Microsoft is extending Toshiba’s highly successful “Perfect Offer” of five free HD DVD discs to Xbox 360 consumers. Previously exclusive to Toshiba HD DVD Players, with the purchase of an Xbox 360 HD DVD Player at the new low price of $179 ERP, consumers can choose five HD DVD titles for free from a selection of 15 popular titles through a mail-in offer. With a retail value of over $140 (U.S.), this promotion makes the Xbox 360 HD DVD Player one of the most compelling offerings for consumers looking to make the leap into HD this holiday season.
Xbox LIVE is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox LIVE connects millions of members across 25 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
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