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|Home: BigScreen Journal - Greenfield, WI: Budget Cinema to be Razed by 2009|
Back on December 30, 2006, I noted that the city of Greenfield, Wisconsin was deliberating the future of the Budget Cinemas South movie theater located on Highway 100.
We've just received an E-Mail from BigScreen reader Joe Z. about an article that appeared in the still-oddly-named GreenfieldNOW newspaper on August 1st, that the proposed development has been approved:
After a 90-minute closed session, the Greenfield Common Council voted 3-2 July 24 to approve a development agreement for the Greenfield Highlands project, part of a 47-acre tax-incremental financing district along Highway 100, the city's first TIF district.
Ener-Con Cos., an Oak Creek-based construction, development and property management firm, is to acquire the site of the Budget Cinema, which ultimately will be razed. Mayor Michael Neitzke said after the meeting that he expects the theater to continue operating until early 2009.
With the release windows shrinking between theatrical and home video release on an ongoing basis, it must be difficult for second-run movie theaters to earn a reasonable return on their efforts. The Showtime Cinema five miles to the South in Franklin continues to be the best option for moviegoers looking for reasonable prices on both movie admissions and concessions, plus they run first-run movies at those prices!
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